Election rant 3: coalition pride

Summary: The Coalition has slammed Labor's credibility at every opportunity, arguing that it doesn't have the chops to build a project as large and complex as the NBN. But in this proud, selective, revisionist history, Tony Abbott seems to have forgotten one tiny little thing: his party already proved unable to manage telecoms, time and again, for 11 years. His promise to unshackle Telstra shows that the Coalition still hasn't learned.

How can we trust Labor with $43 billion to build the NBN, Liberal Leader Tony Abbott argues, when it's already proven beyond a doubt it can't do anything right? The Coalition can do broadband better, Abbott has said over and over in a bid to create and cash-in on voters' fears of big, nasty, inefficient government — and the lingering political damage caused by the insulation program and Building the Education Revolution.


Short memory: Abbott claims better credentials than Labor, but forgets the Coalition's last run at telecoms policy was dominated by a combative and unfettered Telstra under Sol Trujillo and others. (Credit: David Braue/ZDNet Australia)

Yet, assuming that Labor cannot do anything right is drawing a long bow; during its three years, Labor has successfully progressed dramatic transformations, of which Abbott does not speak, in areas such as education, healthcare and telecommunications. And for all his other faults, Stephen Conroy has held a firm hand on the tiller as he wrestled Telstra into submission and formulated a complex, expensive but forward-looking communications policy to fill the vacuum his subjugation of Telstra would create.

Yet behind the scaremongering and accusations lies a much different truth that Abbott is conveniently forgetting: the Coalition already had 11 years to formulate and execute better communications policy — and failed, time and time again.

It was, after all, Coalition policy that set up the current deregulated market, with all its shortcomings; the Coalition that floated Telstra at an unsustainably high price, then washed its hands when market forces savaged its value; the Coalition that failed to give the Australian Competition and Consumer Commission enough power to deliver real pro-consumer outcomes; the Coalition that allowed Telstra to leverage its market power, without fear of real retribution, for years. And it is now, under Abbott and Smith, the Coalition that will not subject Telstra to the one thing needed to level the playing field, once and for all: full separation.

That's a worrying premise for a party that needs to guide our telecommunications industry into the 21st century. The Coalition oversaw a decade of frustration and lost opportunities as internet service providers (ISPs) fought over and over again to stop Telstra from abusing its control of the local loop. Consumers saw quality compromised, prices high, and the availability of ADSL and ADSL2+ delayed for years at Telstra's whim. Seemingly arbitrary roll-out decisions left even inner-city residents unable to access decent broadband, or any broadband at all. And the bush? We have discussed this issue ad nauseum, but suffice it to say that the digital divide only grew larger during 11 years of the Howard Government.


It was Coalition policy that set up the current deregulated market, with all its shortcomings ... floated Telstra at an unsustainably high price ... failed to give the ACCC enough power ... and will not subject Telstra to full separation...

These problems have been long recognised and lamented across the telecommunications industry. Yet even today, the Coalition's prideful, revisionist dogma denies that it was ever an issue. Consider Andrew Robb's reaction when a journalist suggested that past Coalition policies meant that the private sector had failed to deliver what it could have: "the private sector has NOT failed", Robb interjected angrily. And then he changed the subject.

What few successes there have been, have been despite Coalition policy and not because of it. The industry had little help from a Coalition government that was fundamentally conflicted between its obligations to the industry and its obligations to the shareholders that bought its Telstra smokescreen all those years ago. This conflict left regulators powerless to resolve an ongoing, frustrating, very obvious ineffectiveness that left them as useful as gnats circling around an elephant.

Even when it was clear government intervention was the only way, the Coalition simply pulled its head into its shell and reiterated its faith in the private sector. It is only under David Thodey's Telstra that the company has had the decency to admit it was not playing fair all along; shareholders have savaged the company as its financial figures rapidly right themselves. However, if the Coalition had been more upfront and proactive about its regulatory controls from the start, this massive betrayal of the Australian public would never have been necessary.

Expect more of the same if Abbott is elected. Smith and Robb feel we'll all be fine without a separated Telstra, but the private sector isn't buying it. Telecom NZ director Rod McGeoch, for one, has slammed the Coalition's 12Mbps policy as "troubling" for future growth and blamed the current situation on past Coalition policy; the CBA and other banks have expressed a preference for a high-speed NBN; industry observers are unimpressed by Coalition policy; the Australian Information Industry Association (AIIA) has come out strongly in favour of Labor's model and called for bipartisan support; and the Competitive Carriers' Coalition (CCC), whose constituency includes the very carriers the Coalition expects to build the networks that it won't, has been a long-time supporter of both the NBN and the separation of Telstra.

Not even Telstra is anticipating a future without separation. By its own admission, Telstra has been in maintenance mode on its copper network for some time, shifting expansion dollars to other parts of its business and preparing to wind down the copper in anticipation of seemingly-inevitable separation. Thodey played his last copper-loop cards in negotiating a quite favourable arrangement with the Labor Government, and not even he sees it as a viable concern in the long term.

Ripping up Telstra's deal with the government may sound like a good idea to Abbott, but it will actually hurt Telstra's long-term prospects by forcing it to spend untold millions patching up its copper network while deferring other priority investments.

Indeed, the Coalition's determination to build our broadband future on that network is a mixed blessing for Telstra: slowing revenues and flagging investor fortunes are already squeezing Telstra's resources, which need to be focused on growth areas like wireless mobile and content. Ripping up Telstra's deal with the government may sound like a good idea to Abbott, but it will actually hurt Telstra's long-term prospects by forcing it to spend untold millions patching up its copper network while deferring other priority investments. The Coalition may have promised some funding to help in the worst areas, but who's willing to bet that it will be enough to single-handedly salvage the copper loop?

Long-term prospects

Vitriol, however, makes for far more interesting sound bites than reality. And that reality is that the Coalition still believes that the private sector can overcome an unchecked Telstra. Give them backhaul, Tony Smith argues, and the rest will fall into place, even though competing carriers will still be forced to go through Telstra to get access to customer premises over its struggling network. It's like 1997 all over again, only with more backhaul.

"We'll provide the backbone that will go to every corner of Australia, and if there is demand, the private operators will say there is demand, and we can meet that demand," Smith said while launching the policy last week.

Andrew Robb even took a moment from his unsavoury personal attack on NBN Co's architects to add further detail. "There will be billions spent on this, and the billions will be largely at risk to the telecommunications companies," he said. "If one or two of those telecommunications companies make the wrong punt and go for the wrong technology, they'll pay for it. It will be their risk."

That's an interesting way to inspire private-sector confidence: float a policy platform based on not resolving the one major issue the industry has flagged as necessary to resolve for the sector to work properly, then tell carriers it's their necks on the line if they can't make their investments work.

The Howard Government took a similar stance, and during his time innumerable established companies and telecoms start-ups that tried, but failed, to launch innovative services despite the technological and market constraints they faced. It's like giving your niece a checkers set that's missing half the black pieces: it's a nice gesture, but the game's not going to last very long before she realises something's very, very wrong.

That's an interesting way to inspire private-sector confidence: float a policy platform based on not resolving the one major issue the industry has flagged as necessary to resolve for the sector to work properly, then tell carriers it's their necks on the line if they can't make their investments work.

Defending his policy, Smith made the point that Telstra and Optus already have hybrid-fibre coaxial (HFC) networks passing 2.5 million homes; his push for private-sector investment seems based on the idea that these networks can be extended to bring high-speed data to more premises over time. There's just one problem: neither company has any intention of doing this; Telstra has not expressed interest in it and Optus recently flat out said that the Coalition's proposed plan wouldn't convince it to expand its HFC network. For Optus and so many other companies, inertia is just as good a policy as assuming the Coalition's risk.

Questioned about his reliance on Telstra and Optus, Smith was clear about where he thinks salvation lies. "There are lots of telecommunications companies," he said. "We're leaving [the decision about where 100Mbps goes] up to the market."

Well, the market has had that decision available to it for years, and 100Mbps is almost nowhere. Left in its current situation, the "lots of" telcos Smith refers to will find no better reason to roll out better services universally than they did during 11 years of Coalition-driven deregulation. The result will be a patchwork of services and occasional investment that neglects sparsely-populated areas and over-services densely-populated areas, all with the same underlying currents of frustration and impossibility that the last Coalition Government fostered.

A proud Tony Abbott says the Coalition can manage the NBN better than Labor, but what credentials does he have to back his claim? His broadband policy is little more than a return to the past, and the likely outcome from this policy is not greater private-sector investment. Rather, it will be three years of more of the same, in which ISPs defer difficult investments, focus on areas where they can actually turn a profit, and spend their spare time crossing off the days on their calendars until the next election.

This is part of a series of seven election rants, one for each deadly sin, aired each business day until the big day. Renai LeMay is writing a reply to each of the rants, playing devil's advocate.

Topics: NBN, Broadband, Government AU, Telcos, Telstra

About

A bulletin board troll in the 1980s, David Braue has been online long enough to remember using the text-based Lynx browser to visit www.ibm.com, one of around 100 Web sites available back then. Telecoms has remained an obsession as he developed ever more complicated schemes to stay in touch with family overseas without going broke. After more than a decade covering Australia's ICT industry - and watching our telcos stumble time and again - he's eager to call them to task.

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Talkback

22 comments
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  • David I have just this hour returned from a meeting with Stephen Conroy in Brisbane. I can tell you that in person the Senator is very open and displays an impressive amount of knowledge.

    He assured his audience that with the removal of the Telstra monopoly the case to forcibly split Telstra will not be necessary and the threat to restrict Telstra's availability of Spectrum will be removed. This will allow the ACCC to reduce its restrictive regulation on Telstra and allow free, open and universal competition in the industry.

    I believe this is good news for every consumer of the product in Australia and hopefully the Labor Government is returned on the coming week-end and the Heads of Agreement between Telstra and the Government is ratified at the earliest opportunity.
    sydneyla
  • Hallelujah Sydney...

    How long have you argued with me and call me a devious disparaging opponent out for my own finances because I basically said (without the obvious Telstra yeah inferences) what you just did?

    You even just said Telstra along with the "M" word, OMG...You aren't running a temperature are you mate?

    Hang on...... no and it's not April 1 either...!
    RS-ef540
  • BTW - nice piece David!
    RS-ef540
  • @RS - don't worry, he's not called lala for nothing. Syd's talking through his share portfolio as usual, which means he's had more positions than the Karma Sutra (though he's not nearly as much fun).

    And IF Conboy said, and meant, all the things quoted, then we might ask why the sudden change of direction four days before the election? It now sounds very like a continuation of the same dud comms policies we've had to endure for the last twenty years.
    gnome-8be8a
  • Excellent article David, I'm very impressed at just how much you "get it" when it comes to telecoms in Australia...
    Tinman_au
  • gnome surely it is time for those Telstra opponents who for years have gained advantage for themselves by the constand complaint that Telstra was a monopoly, to understand that with the Conroy plan (for the removal of the monopoly status of Telstra) Telstra opponents will now need to operate on a level playingfield and compete with Telstra which will be to the advantage of every Australian consumer.

    We have seen the desperate, and dispictable, claims by Telstra opponents that Telstra should now be forced and be denied the use of any of the monies obtained from Government from the sale of Telstra assets to offer better services to the Australian people. I say to these freightened and desperate people to accept the fact that the game has changed and they will be required to compete with Telstra to the advantage of all Australians.

    Of course all of the above is dependant on the election of the Labor Government on Saturday. If this does not happen God only knows what the future for the industry will be.
    sydneyla
  • Well as I have stated in other comments, BigPond is going into the NBN rollout holding the vast bulk of the market share of the fixed line BB customer base, that's why Telstra is being given $11 billion to ensure they all come across to the NBN, the NBN without the BigPond customer base onboard is whistling in the wind.

    The biggest reseller of NBN wholesale will be BigPond, a price war on resold NBN plans you don't want to see, it will bring a whole new meaning to 'competition' when cashed up BigPond is marketing product unfettered by the ACCC because of the current exchange link to TW wholesale.

    ISP's will look back at the glory days of having their own DSLAM's flogging plans at dirt cheap Telstra Wholesale LSS and ULL pricing and the Naked DSL product as being the peak of their success.
    advocate-d95d7
  • "Yet, assuming that Labor cannot do anything right is drawing a long bow; during its three years, Labor has successfully progressed dramatic transformations, of which Abbott does not speak, in areas such as education, healthcare and telecommunications."

    Well it's not a long bow it's a very short bow in you selective view of history including Labor telecommunications policy which is after all what we are talking about in tech forums like this.
    Labor's first 'attempt' at a communications policy was the FTTN tender which as you remember they went into the last election with, it turned into a farce and was canceled very quickly with a whole lot of spin fanfare.

    That's doing it right is it?

    You also talk about Conroy getting Telstra into line - I don't see any evidence of that, the ACCC powers over the monoply incumbent are still the same as when Howard and Coonan were running the show.

    You talk about the separation of Telstra and the clamoring from the likes of CCC for it happen, well they would say that wouldn't they, they represent some non-Telstra competitors, but funnily enough not the second biggest player in Australia SingTel/ Optus.

    The only separation of Telstra that has happened was the operational separation of Telstra, you omit to state that it even happened and it was under the Howard/Coonan Coalition Government, nothing to do with Conroy.

    Labor and Conroy have had ample opportunity to structurally separate Telstra since coming into power, it hasn't happened, it's not on this Labor election platform either, you make great play that the Coalition is not going to separate Telstra, what makes you think Conroy will?

    "And for all his other faults, Stephen Conroy has held a firm hand on the tiller as he wrestled Telstra into submission"

    In what way has Telstra been wrestled into submission, quacks and looks like the same Telstra to me, they submitted to what exactly?
    advocate-d95d7
  • This is quite interesting Sydney. I met the Senator at his AIIA presentation in Melbourne a few weeks ago, and separation was still front and centre in his philosophy and rhetoric. Are you suggesting he has backed down on a key part of Labor's policy just a week before the election? Because that would be very interesting indeed.
    braue
  • Thanks for the feedback to all, and great to see that you're all still with me! This is a crucial sector of the economy and one filled with many challenges, so I think and hope we're all benefiting from the chance to put these issues front and centre in the leadup to the election. #5 will be live today and I look forward to seeing everybody's continuing thoughts...
    braue
  • I think it's a stretch to say Conroy has not done much with respect to Telstra -- he has made its separation a key part of his policy and one of his heavily stated goals. I was as sceptical as anybody about his ability to wrestle a recalcitrant Telstra to the ground but he did manage to get Telstra to commit to a Heads of Agreement. This is of course more of a framework than anything legally binding – and it will be ripped up should the Coalition be elected – but it did at least define the terms that both sides were arguing for. This is more clarity than the industry has had for all this time about Telstra's expectations and plans into the future. Whether driven by Conroy or by its own recent dismal performance, I'd say Telstra is looking past its copper-line monopoly more than ever before. We may all have issues with some of Conroy's policies and performance, but I don't think it's inaccurate to say the industry is dealing with a much different Telstra than it has been for a long time – and that Conroy has presided over this change by keeping a firmer hand than the Coalition ever managed to do.
    braue
  • If separation is a key part of his policy why has this not happened while they were in power at any point since 2007? - if it is part of this election policy then it being kept very low profile bit of a risk going into a too close to call election with that one as a main banner eh?

    "I don't think it's inaccurate to say the industry is dealing with a much different Telstra than it has been for a long time'

    Sorry I don't see any evidence of that at all, currently some high profile ISP's have recently made a submission to the ACCC re Telstra Wholesale ADSL2+ pricing, seems like the same old combative circus to me.
    advocate-d95d7
  • David I did not mean to imply that the Senator has abandoned his desire to have Telstra separated, Wholesale from Retail, but as he explained to me with the transference of Telstra customers to the NBN and the discontinuation of the Telstra Wholesale operations the separation would be automatically achieved.
    sydneyla
  • Advocate, please tell us all again how you aren't Telstra stakeholder, yet you always see Telstra through those rose coloured glasses and will support them unequivocally?

    Yes...the glasses Sydney recently gave you, as he has (mostly) awoken and no longer needs them.
    RS-ef540
  • Still playing the man and trying to make it personal instead rationally discussing the content with relevant facts I see RS, I am not interested in arguing at this sort of immature petty attempt at point scoring.
    advocate-d95d7
  • Interesting advocate...

    Although we have opposing views in most things, I actually made a very similar comment to your last paragraph, about 3 weeks ago, here -

    http://www.zdnet.com.au/is-telstra-the-scorpion-or-the-frog-339304852.htm
    RS-ef540
  • Umm, if that's true why are you replying to each and every comment I make?

    Anyway... my friend it's not point scoring, scroll back up and see a URL copy/paste, where I have lauded your precious Telstra and agreed with you (well actually you agreed with me , as I made a similar comment 3 weeks prior) but whose pointscoring eh?

    Now show me just one comment where you have openly and actually criticised Telstra?
    RS-ef540
  • Addendum advocate... one simply has to look to iiNet's 36% (NPAT) increase and revenue growth of 13%, announced only two days ago!
    RS-ef540
  • To try to get some understanding of the Opposition policy go to www.liberal.org.au and select the Liberal Communication Policy.

    We will be back ten years to the old freeload on the investing builders and the continual appeals to the ACCC for cheaper access to facilities built by others. I think the removal of regulation by the Labor NBN roll-out is the best solution.
    My only fear would be that the NBN at some future date could decide to increase income by the provision of Retail services in competition with private enterprise.
    sydneyla
  • Sydney firstly, not even slight recognition that my position from day 1 (yes the very position you always argued about and called me ridiculous names for even suggesting) is now the very same position you even advocate?

    Seriously...! Is this simply another of your back-flips, that you love to undertake at any given time, in relation to whatever tack you see as the most prudent at that time, in regards to Telstra and your TLS shares…?

    For example - following your glowing review of Rudd/Conroy, prior to and post, last Federal election – especially following the ADSL2 agreement, scrapping of OPEL etc, you then turned on the Government because “Telstra (turned on the government) by submitting a non-compliant NBN bid”. Telstra, having then ended the two-way back scratching, love-in with the government, then saw the government retaliate and turn on them (what did they expect, lol!).

    So, of course, you blamed the government and sided with Telstra, surprise, surprise!

    Since then, you have been heralding the coalition and been feverishly advocating for all people, especially TLS shareholders, to oust the current socialist, wasteful, anti-Telstra, government.

    But, now here we are days form an election and…? Finally Syd…!

    Seems you can now actually see the benefits for Telstra being part of the NBN (as we tried and tried to explain, to no avail) as they can off load the ageing PSTN/regulations, perhaps avoid full separation and start a new approach to profits for you and the rest of the stakeholders.

    Not only that though, you have turned 100% against the coalition saying God only knows… “. Well the damage may have already been done Sydney, by you, if your 1.6m shareholder mates have been listening to you, Telstra’s #2 supporter; for the last 18 months!

    So are you now man enough to admit that you have been completely wrong, all along? Or will you come up with another "incredible" yarn?
    RS-ef540