Elertz: Bringing 'morality' to online marketing

Summary: At E-Commerce Expo, Steve Saunders from Elertz explains the advantages of contacting customers via opt-in alerts rather than email-based marketing

By David Meyer | November 2, 2007 -- 10:18 GMT (03:18 PDT)

Follow @superglaze

At E-Commerce Expo, Steve Saunders from Elertz explains the advantages of contacting customers via opt-in alerts rather than email-based marketing.

Topic: Networking

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

White Papers, Webcasts, & Resources

Deploying IT Equipment in Small Server Rooms and Branch Offices

This paper discusses realistic improvements you can make to power, cooling, racks, physical security, monitoring, and lighting in small server rooms and branch offices.
Three Ways to Improve Your Data Storage Capabilities

Whether you're thinking of switching to the cloud or just searching for a scalable solution, this guide will offer best practice tips and strategies for improving data storage.
IBM Storwize V3700 Entry Disk

Overcome your storage challenges with the new IBM Storwize V3700 system - a smart solution that is affordable, easy to use, self-optimizing, and cloud-agile. The IBM Storwize V3700 delivers efficient, entry-level configurations to meet the needs of small and midsize businesses.

Talkback