EMC has wrapped Hadoop into its Greenplum analytics software to create a platform for analysing structured and unstructured data.
The Greenplum Unified Analytics Platform (UAP), announced by EMC on Thursday and due for general availability in the first quarter of 2012, mixes the Greenplum database with Hadoop technology from MapR and a social network built for analytics.
"With the introduction of the EMC Greenplum Unified Analytics Platform, EMC is delivering the keys to helping organizations extract the most value out of vast amounts of data and create more agile, data-savvy businesses," Scott Yara, a senior vice president of products for Greenplum, said in a statement. "We think that analytics are the key to success in the big data era."
Greenplum UAP will let organisations analyse structured data — typically databases and spreadsheets — as well as unstructured data, like social media and information gleaned from the web, on a single platform.
It has a management and administration console that automates some Hadoop maintenance.
Aside from Hadoop and Greenplum analytics, UAP also incorporates Greenplum Chorus — a piece of software that adds a social network layer to the datasets being analysed. EMC says this can make it easier for people of different roles, such as database administrators and analysts, to collaborate.
The product will go against established technologies from Oracle and SAP, along with HP's just-announced IDOL 10 application suite, which uses technology from Autonomy, rather than Hadoop, to study unstructured data.