Enterprise apps most profitable for mobile developers

Enterprise apps most profitable for mobile developers

Summary: New data shows that the enterprise apps is most profitable for mobile developers. There are clear implications for both software companies and CIOs.


After years of languishing in the backwaters of unsexy boredom, enterprise software has become sexy. This change reflects growing expectations among business users that software should be easy to deploy and consume. With $7 billion of VC money going to enterprise startups in 2013, it's clear that enterprise software is now the darling of just about everyone.

Enterprise apps most profitable for mobile developers
Image from iStockphoto

Also read: Five principles of sexy enterprise software

Cloud underlies the technology disruptions enabling the transition of enterprise software from boring old dowager to cool hipster on the move. Based on cloud and the Internet, mobile apps and powerful devices give developers the ability to create enterprise-class products once unimaginable without the support of significant venture capital funding.

A survey by mobile researcher VisionMobile adds color to the enterprise software equation — that color is green, for money.

The data leads to two important conclusions:

  • Most mobile developers still target consumers over the enterprise
  • Enterprise mobile apps make more money than consumer apps, although enterprise teams are larger

The implication for mobile developers is clear: focus on the enterprise to increase your own revenue.

Also read:
BYOD: The new battleground for CIO value
Rogue IT: Sad truths and unfortunate stories

CIOs should recognize that the data describes monetary incentives pushing developers to create consumer-style enterprise apps that will infiltrate your company. This end game is inescapable because users will increasingly demand simpler, less complex, software. As CIO, your challenge is reconciling demand for smaller apps without sacrificing governance, security, or efficiency.

Topics: CXO, Enterprise Software

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  • BlackBerry

    Even though BlackBerry rocks the Enterprise (Peugot Citroen is the latest, with BES 10 and 10,000 Z10s), the majority of the top grossing apps are for games, social media, and phone customization. This is true even including the Built for BlackBerry apps. Of course, many of those games and personalization and social apps are free or $0.99.

    The market for Enterprise apps is smaller. Cisco VPN is built in, so you need file access, remote access, security apps, and then what?

    Thankfully, BES 10 allows for 100% segregation of personal and work apps and profiles, so that your personal data is not compromised by enterprise security concerns.