Eric Schmidt posts a cheeky 'Christmas present' to Apple iPhone customers

Eric Schmidt posts a cheeky 'Christmas present' to Apple iPhone customers

Summary: In his personal blog, Google Executive Chairman Eric Schmidt writes up an exacting step-by-step method to switch from an iPhone to Android. He writes that one of the latest Android phones would make "a great Christmas present to an iPhone user!" Am I the only one to wonder how strange this post is?


Certainly, most everyone might agree that Eric Schmidt isn't just anyone, whether they are at Google headquarters, working in the technology world, or even as my grandmother of blessed memory might have said, "walking on the street." He's a "big" guy in by any measure of status in our society.

So, it feels a bit odd to read a how-to blog post for iPhone switchers from him.

Many of my iPhone friends are converting to Android. The latest high-end phones from Samsung (Galaxy S4), Motorola (Verizon Droid Ultra) and the Nexus 5 (for AT&T, Sprint, T-Mobile) have better screens, are faster, and have a much more intuitive interface. They are a great Christmas present to an iPhone user!

Here are the steps I recommend to make this switch. Like the people who moved from PCs to Macs and never switched back, you will switch from iPhone to Android and never switch back as everything will be in the cloud, backed up, and there are so many choices for you. 80 percent of the world, in the latest surveys, agrees on Android.

What is up with this post? Is there some concern by Schmidt that Apple users might not trust an ordinary Google marketing manager or engineer to write up this procedure? Or perhaps this task was too much for the Google marketing communications department, which could have "placed" a piece of "advertorial" on some blog that potential customers might find with a search engine such as, say, Google?

But those sources might not generate enough trust for Apple users. Hey, if you can trust anything in the Android world, you've gotta be able to trust Eric Schmidt, right? Not the ordinary Chairman but the Executive Chairman. (Could this is one of his new duties?)

What has always pushed my buttons (and according to reports that of Steve Jobs) was that Schmidt was a member of Apple’s board from 2006 to 2009. And during that very same time, Google began to compete with Apple. And obviously, Schmidt knew about the potential and actual conflicts of interest. And he didn't remove himself from the board, which would have signaled the company's intentions to the market.

I've have seen this history written along the lines that the "two companies began to compete with each other," which is true but nonsense. The more honest reading is that it was Google that moved into Apple's mobile, OS, system, and application space.

Back in 2009, I wrote a post about Schmidt's leaving the Apple Board. In my estimation, Apple was very generous to him.

“Eric has been an excellent Board member for Apple, investing his valuable time, talent, passion and wisdom to help make Apple successful,” said Steve Jobs, Apple’s CEO. “Unfortunately, as Google enters more of Apple’s core businesses, with Android and now Chrome OS, Eric’s effectiveness as an Apple Board member will be significantly diminished, since he will have to recuse himself from even larger portions of our meetings due to potential conflicts of interest. Therefore, we have mutually decided that now is the right time for Eric to resign his position on Apple’s Board.”

Come on! Maybe he's going to spend some more time with his family too. How many announcements of competing products does it take for the Apple board to figure out that a board member isn't pulling his or her weight?

The writing for this ejection has been on the wall for years. Was it the Chrome OS? Was it a competing browser? Was it Google's cloud applications that compete against Apple's host-based and online sync services?

Where is the "passion" to make Apple successful here? (Note that I'm not talking here about the responsibilities of the board for governance here and their possible dropping the dime on Steve Jobs' absence and the lack of transparent planning for succession. Board members are also supposed to bring something of an industry perspective.)

According to reports, Schmidt says he never did anything wrong, that Steve Jobs and Apple understood his conflicts of interest when he joined the Apple Board, and that Jobs was never mad at him.


Or instead, we may see a pattern? This iPhone-2-Android switchers' guide from Schmidt is just the latest bit of chutzpah from the Google Executive Chair. His latest laugh on Apple and perhaps Steve Jobs.

Topics: Apple, Android, Apps, Google, Operating Systems, Google Apps

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  • see the light i drones

    every one should dump the MAGICAL phone for a real smartphone
    • exactly, the fact are bright: iPhone is just a toy

      exactly, the fact are bright:
      • Astro turfers

        There is a coordinated campaign written by PR/marketing firms to put up these innane arguments.

        They have gained traction.

        Time we shut down the false posters employed by phone companies to run down other's products. And those who have fallen for their mind-viruses.

        iPhone is a great phone.

        When schmidt says android is good because everything is backed up in the cloud - he is ignoring the way that on an iPhone everything is backed up in the cloud also. It's a misleading statement.

        These people lie and mislead for their own gain.

        Time it stopped.
        • Totally agree

          My iPhone does everything I ask of it and if it can't, there's always an App for it. I'm totally not interested in a phone I can tweak, I just want one that's simple to work. Tried Android once and never again. It's either iPhone or Windows for me.
        • Love the iPhone

          I tried android and found the quality lacking. Scrolling is not as smooth as the iPhone, the touch interface and typing are also inferior. When on the subway I see many android users double tapping as the first tap didn't take. This happens when the hardware and software are built by different companies.

          Each to its own, I'm happy with my iPhone 5. Looking forward to new models in the future....
        • My first smartphone

          had an Android OS (Motorolls Droid-X). I found Android to be an "unfinished" product with lots of bugs - A Beta product at best. And, although not directly related to Android, it was loaded up with a ton of crapware that could not be uninstalled. Apps would pop up all by themselves without asking. Like Skype. I don't have a Skype account but, there it was, several times a day. I carried it in a belt holster with a magnetic flap. Every time I put it there it would wake up and think I was plugging it into a docking station so I would have to put it back to sleep. And, Motorolla/Verizon decided that Froyo was the last OS upgrade I would ever get. Only had it six months before I put it in a drawer and paid full price for an iPhone 4. Oh - And I'm not an Apple fanboi by any means. I like their phones and tablets but I have eight PCs running at home, only one of which is an Apple Mac Mini that I inherited so I could check out their system.
    • Google crap

      I would never go to Google after a crap Samsung phone experience. Plus Google are spying too much on me as it is.
  • Cheeky My Posterior

    He posted this on G+ almost a month ago. Move along, there's nothing to see here.
    • And as I recall - it was an internal memo...

      Clearly Mr. Morgenstern is a wee bit overly sensitive.

      The rest of us spent our time having fun trying to analyse Schmidt's surreal advice.
      The Werewolf!
    • Slow news day?

      . . . or a columnist with a very rusty axe to grind?

      "yawn" makes it sound too interesting.
  • Schmidt's insanity

    No way a guy on its position could post anything like that, but, look what happened to Novell while he was using the CEO chair ...
  • Come on over to an open platform

    Pick your own default apps.
    It's not 1984 anymore.
    • Open means what?

      100% Open Source - if you think Android is 100% open source, you are naive
      100% Open Architecture - if you think Android is 100% open architecture you are dumb
      100% Interoperable - Almost every mobile platform out there are interoperable via Web Services to the least.
      100% secured - are you joking/

      In what respect you say open platform?
      Ram U
      • So,

        100% Open Source - YES. You're saying I can't download the Android source from No, I'm not going to get the Google Play Store or GMail or any other Google app there, but YES, I can download the entire Android source from there.

        100% Open Architecture - there are some phones that have this. All of them run Android.

        100% Interoperable - agree with you.

        100% Secured - I'm laughing at you. Android can be made as secure as any other mobile OS easily.
  • Feigning outrage.

    It's so unbecoming of a tech writer.
    gork platter
    • Who is sensitive?

      Can't handle the truth?

      Common problem with liars and those who make misleading blog posts about 'cloud'.
  • Why would I do this?

    In my country, Google Play has no music. We're missing a lot of other Google services. On the other hand, all of Apple's services are available.

    I don't understand what my incentive is supposed to be? Go with a vendor who routinely treats us like an afterthought, or go with one who makes us first class citizens of their ecosystem.

    Honestly, not that tough a call.
    • China?

      You don't mention what country you are in. If it's China, you're not being treated as an afterthought, your government poses a direct threat to the safety and integrety of Google. You might not know about that, because China only publishes propaganda about how Google "disprespects" the Chinese
      If you are not China, it is a little more puzzling, but I still wonder if you are misplacing blame here.
  • Well, it takes all sorts to make a world, David,

    and clearly some people have huge amounts of time to waste. It must have taken Mr Schmidt ages to do his step-by-step guide. He'd need less time doing it the other way round.
    Laraine Anne Barker
  • Errrr.....

    Schmidt has always been nuts.