Social media has completely upended the buying cycle for both buyers and sellers. With this has come fundamental changes in buying and selling, ultimately forever changing the face of B2B sales and marketing. Sellers don't have to make a decision to adopt social media, their customers have already made it for them. Yet whilst there is evidence change is underway, social selling remains an ambition and not a reality with 45% of B2B organisations claiming they don't know how to optimize social media in their sales. Join Huthwaite and a panel of cross-industry leaders within the sales, marketing and business community as we provide insight into the evolution of social selling, its role in sales and marketing performance and discuss strategies for maximizing and leveraging this hugely powerful channel.