Customers today are spoiled for choice as brands battle for their attention. From traditional to digital - coupons, print ads, TV, radio, billboards, social media, etc., marketers will not spare to reach their customers with the latest marketing tactics. Huge investments are spent and manpower resources allocated, only to see meagre responses. At their wits end, marketers are in desperate need of measurement techniques that can give them greater visibility on the effectiveness of their marketing initiatives so as to optimise their dwindled marketing budgets and resources. Can you justify how your marketing spend is yielding returns?Do you know how to link marketing activities to revenue, profit and other success metrics?Do you know what the best tools to measure the effectiveness of your campaigns are? This 2-day workshop on Measuring Marketing ROI and Effectiveness aims to equip you with practical skills to develop a holistic marketing measurement framework for optimum business results. Through case studies of banking & finance, I.T., telecommunications, FMCG, retail, etc., and interactive exercises, you will learn how to align your budget with corporate objectives as well as apply analytics for your online and offline marketing channels. Discover how you can use the seven-step process to incorporate Marketing ROI into your business and look for high value opportunities!