Mobile has become so deeply integrated into consumers daily lives that marketers have an opportunity to better engage audiences by providing a personal, social, and ubiquitous experience only if they know how to connect with them via the unique characteristics of the emerging mobile platforms. However, due to the lack of implementation know-how, many companies are slow in adopting mobile which could potentially result in lost opportunities and a negative brand impact.Do you understand the changing needs of mobile users today,and how to translate that mobile opportunity into value?Are you aware of the advantages of mobile, but have no idea where and how to get down to it?Have you adopted mobile, but have yet to use it to its full potential to reap returns? This conference aims to equip you with insightful strategies and practical techniques in developing holistic mobile strategies that would engage customers with exhilarating mobile experiences. Hear how brands like Dell, ESPN, eBuddy.com and more created rich experiences and instantaneous connections for enhanced brand performance and customer service. From understanding the latest trends in mobile usage to the intricacies of location-based marketing and effectively demonstrating mobile ROI, pick up the success factors and pitfalls to avoid to maximise your mobile efforts. Learn how to integrate mobile with your existing marketing mix and humanise your digital experience to deliver relevancy, immediacy and proximity to your customers.