Mobile Engagement & Experience Conference

10/07/2012 to 10/08/2012
6:00PM to 2:00AM
Sheraton Towers, 39 Scotts Road, Singapore 228230, Singapore Singapore

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Elicia Foo
6592 7355
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Smartphone-enabled customers walk around, checking for latest information with their smartphones, to make sure that they are getting the best deals in real-time. While revenue generated from m-commerce can be one method to justify mobile-spend, neglecting other metrics may result in the loss of significant opportunities. Mobile searches are strong indicators of intent first-mover brands that deliver a great user experience on every check-in and offer unique promotions will win the game.

How do consumers mobile habits affect your marketing spend?

Can you leverage mobile to create rich experiences that increase traffic and enhance sales?

Are you building an asset or simply spending money when investing in mobile?

This conference will divulge the secrets to developing mobile metrics, measuring ROI of mobile efforts and why mobile is the first screen for consumers. Speakers from Dell, ESPN, and more will share how they have leveraged mobile to enhance brand performance and maximise sales. Be equipped with practical skills to develop a holistic mobile strategy that translates into tangible benefits. Learn the intricacies of location-based marketing and mobile advertising in order to facilitate smooth transition beyond social sharing to mobile engagement. Create useful metrics, measure mobile marketing successes and prioritise marketing spend to drive solid revenues.

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