Evernote is aiming to expand its user base considerably as it finally rolls out its first-ever product targeted specifically for companies.
Although it is being advertised for small to mid-sized businesses as well as teams within larger companies, it's not really that much different from the existing premium edition of the notetaking platform.
Anyone with existing Evernote accounts can use their same accounts for Evernote Business if their companies subscribe to the service.
Nevertheless, Evernote Business is touted to be comprised of all the capabilities of the free and premium versions of Evernote along with some new Business Premium features.
Most of those new features focus on sharing and collaboration within a professional network. For example, Evernote Business users can drop work documents, projects and research into designated Business Notebooks, which can then be shared with co-workers within the company's Business Library.
Evernote CEO Phil Libin explained via telephone last week that one of the benefits to this is discovering if co-workers have relevant (and useful) information for a particular project within their business notebooks.
Furthermore, Evernote Business runs from a centralized admin console, intended to enable IT administrators to manage the deployment size and user access and permissions for the entire organization.
However, that doesn't mean that IT admins can check up on existing personal Evernote notebooks -- or any personal notebooks and clippings created in the future. Libin clarified that when an employee leaves the company, all of the user's personal Evernote data goes with them.
Although Evernote is sometimes described as a "clipping" app, many people do use it for cloud-based word processing as well. The Mountain View, Calif.-based company cited in a press release that more than two thirds of its 45 million users are already using the platform for work-related purposes.
Thus, could Evernote be on its way to being a competitor to other cloud-based collaboration platforms such as Google Apps? Possibly, but don't expect anything like that anytime soon.
Libin replied that Evernote is more of a complementary service by making relevant information available to team members, serving better as a tool for "longer-term collaboration."
"It isn't meant for real-time collaboration," Libin continued. "It replaces more day-to-day knowledge management problems that companies have."
Priced at $10 per user per month, Evernote Business is available immediately for PC, Mac, iOS and Android in the United States, the United Kingdom, France, Germany, Switzerland, Canada, and Japan.