More users can translate into more data. Facebook has more than 1.28 billion users worldwide and counting, so one could guess how much data that generates minute by minute.
Thus, the world's largest social network is expanding its home-grown data center capabilities once again with some additional real estate to shoulder the big data burden.
This time the target location is in Altoona, Iowa.
The Menlo Park, Calif.-headquartered company also has data centers set up in Oregon, North Carolina, and Luleå, Sweden, the last of which was the most recent to be expanded.
Reflecting its hallmark spirit of sharing (in every facet of the word), Facebook recently revealed its own Ikea-style blueprints for an out-of-the-box style for data center deployments.
The Luleå location will serve as the model for the social media giant's new architecture concept, dubbed as the "rapid deployment data center," or RDDC for short.
As for Iowa, pending local council approval, Facebook is planning on breaking ground on the second data center building, dubbed Altoona 2.
Altoona 1 plans were first unveiled more than a year ago.
Since then, the Altoona team noted in a blog post on Monday that more than 460 people have worked on the project, logging more than 435,000 hours in the ongoing construction of the 476,000-square-foot building.
Altoona 2 is designed to roughly mirror the first building in size and layout.
For an inside peek at Facebook's data center in Forest City, N.C., influenced heavily by the Open Compute Project, click through ZDNet's on-the-scene slideshow and feature.
Image via Facebook