Facebook gets involved with cloud storage via Dropbox integration

Facebook gets involved with cloud storage via Dropbox integration

Summary: Now even Facebook is jumping into the cloud storage game thanks to Dropbox, and it could present an interesting challenge in the enterprise space.

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The personal cloud storage market is getting more crowded by the week, and even Facebook is getting in on the action...sort of.

Facebook is teaming up with Dropbox on a new integration that allows Facebook users to share content stored in their Dropbox accounts directly with contacts in Facebook Groups.

Users of both platforms can share documents, photos and videos, which will be displayed on the group's wall. Like any other Facebook post, users can comment and like the files shared. Furthermore, users will be able to see and access these posts on either the desktop or mobile versions of Facebook.

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All of that is fairly straightforward. It's basically another example of Facebook partnering with a major and currently popular hub for online media along the lines of the Open Graph platform.

But the pairing of the social elements of Facebook and the cloud storage capabilities of Dropbox feels very reminiscent of a pattern that has emerged lately.

In one way or another, companies with one strength or the other have either teamed up (or usually just acquired) a smaller company to bring these two major trends together.

Look at Microsoft (owner of SkyDrive) and Yammer, Oracle and Collective Intellect, and Salesforce.com (which just unveiled its own socially-enhanced cloud storage option, Chatterbox) with Buddy Media and Radian6. You can also  throw Google into the mix thanks to its vast web of products that can be integrated in-house, such as Google Drive and Google Plus.

Dropbox does have its own business-focused pricing scheme, but it doesn't really offer much in terms of a social element. Facebook really opens the door to a lot of potential in this regard.

This isn't to say that Facebook is even interested in getting involved with the cloud storage business at all -- for either consumers or enterprise customers. But who knows? Perhaps Dropbox could be the next big Facebook acquisition, à la Instagram.

Screenshot via Dropbox

Topics: Cloud, Storage, Social Enterprise

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3 comments
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  • Well . . .

    "Dropbox does have its own business-focused pricing scheme, but it doesn't really offer much in terms of a social element."

    Well, they don't need to. It's not their business. Not everybody needs to be in the social business. Doing one thing and doing it well is far, far better than downloading all of the latest buzzwords from ZDNet and ensuring you're compliant with all of them.

    So this actually makes a lot of sense - Facebook does social, Dropbox does cloud and local sync. They both keep doing what they do well.
    CobraA1
  • Facebook, a conduit for cloud usage/storage?

    Anyone who trusts any information that is in any way connected to Facebook should be ashamed of themselves. It won't take long before the cries of "foul" are heard. I have NEVER trusted the cloud. I trust only personal, local backups. I lose a hard disk, computer is stolen, decide to use my laptop as an anchor (whatever), I grab my last backup and restore. Yes, I do have files on Skydrive (as a double backup) but will never be surprised to hear that the files disappeared, were compromised, etc. Please do follow up this story when the complaints come rolling in....
    Charles_B
    • Yep, 3-2-1 backup!

      3 copies (1 is your working copy)
      2 different media (HDD< CD/DVD, Online, thumb drive, etc)
      1 offsite (who cares how long the restore takes, restore time won't matter after a disaster)

      Facebook as a storage medium? You've got to be kidding, only maybe as a document sharing medium and certainly not in the same place I store any important backups.
      @...