Facebook looking at on-screen buy button

Facebook looking at on-screen buy button

Summary: The social network is testing a feature on small business sites that allows users to purchase products without leaving Facebook


Facebook says it's testing a feature that lets users of the leading social network make purchases by simply pressing an on-screen "Buy" button.

The test is limited to a few small- or medium-sized businesses in the United States.

"People on desktop or mobile can click the 'Buy' call-to-action button on ads and page posts to purchase a product directly from a business, without leaving Facebook," the California-based internet titan said in an online post on Thursday.

The intent was to gauge the potential to drive retail sales through the Facebook news feed or on pages at the online social network, the post indicated.

Credit or debit card information will be safeguarded by Facebook, which will provide the option of storing personal financial information to make future purchases speedier, according to the social network.

Gartner analyst Brian Blau viewed the experiment as an effort by Facebook to find out how easy and desirable it can make shopping on the social network.

"I think it is foreshadowing a time in the future when Facebook is going to be more serious about commerce," Blau said.

"They have repeatedly tried to figure out the best angle for them."

Facebook, in the past, has dabbled with ways its members could send real-world gifts to friends or make donations to causes.

Topic: Social Enterprise

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.


Log in or register to join the discussion
  • Facebook

    We know that, Facebook is trying to start shopping interface. Do you know how many peoples have enrolled online - http://goo.gl/jPfQYg
  • "Credit or debit card information will be safeguarded by Facebook"

    Right! A company known for it's respect of a person's privacy. In addition to everything else about and in your life, they now want your credit card number.
  • LOL, Facebook will safeguard our credit card info?

    That's like letting the dog next door safeguard your steak.

    Facebook needs to find more ways to make money like I need a third nipple. Zuckerberg is thirty years old and has a net worth of around $30 billion.
    Iman Oldgeek
  • NO WAY Facebook

    NO and HELL NO Facebook. What, do you think, I'm stupid? You have never cared all that much about my privacy and or security, so why would I even think of giving you my credit card information. It'll be posted all over the Internet within minutes of giving it to you. And frankly, I go on Facebook to communicate with a couple friends and never bother checking out the ads or even visiting them. So, good luck. I'm sure you'll find a lot of suckers out there that are gullible enough to think you'll care enough to protect them, like what Target told its customers - Trust US.
    say what