Facebook Page PR fails

Facebook Page PR fails

Summary: Sometimes marketing campaigns go awry on Facebook -- and even Facebook itself can get its messages wrong.


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  • Warm weather, water and women in bikinis

    Juicy Water, part of the Coca-Cola brand family ran a promotion in the UK in July. It invited its users to cool off in the worlds biggest sprinkler.

    Some Facebook users were not too impressed at the promo image of girls in bikinis used to run the promotion. Others were more bothered that the sprinkler turned out to be smaller than advertised.

    However the Wimbledon finals were on that weekend so many people did not bother to even turn up to the event.



  • Stating the bleedin' obvious

    Guinness Ireland posted an image of a pint of Guinness. The caption read: "This is a pint of Guinness. Hit "LIKE" if you agree!"

    The sad thing is that well over 8,000 people duly clicked the button. The rest of us obviously do not think it is a pint of Guinness at all.

  • Sometimes clicking 'Like' is totally the wrong thing to do

    Asiana flight 214 from Seoul crashed on approach to San Francisco airport (SFO) at the weekend. SFO updated its Facebook page informing people what was happening. So far, over 800 people have clicked Like. Perhaps Facebook needs a 'Thanks for letting us know' button instead.

Topic: Social Enterprise

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  • Scatly Clad Gilrs are Rerd Flag

    Yes I am a guy and no I am not a feminist, by far I am the opposite. When I see scantly clad women in a ad or promotion, I see a huge red flag thinking what are you trying to distract me from or what are you trying to hide about your product by trying to distracting me with sex appeal. Must you put a women in a bikini because you product can not stand on its own?
    • Red flag?!?!

      No, its called smart marketing to men ages 18-59.
  • heh

    "Perhaps Facebook needs a 'Thanks for letting us know' button instead."

    Heh, yeah. "Like" seems really awkward when the story is about a crashed aircraft.

    And that many people lined up for a free toothbrush? Really? I guess people really are too addicted to Twitter.

    "Facebook Marketing posted an update about reaching new customers with Facebook Ads. Unfortunately the link given did not work."

    Probably copied an already broken link from their website without checking it out. It seems that pretty much every website has one or two of those mysterious broken links that the webmasters never notice.