Facebook Page PR fails

Facebook Page PR fails

Summary: Sometimes marketing campaigns go awry on Facebook -- and even Facebook itself can get its messages wrong.

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  • Sometimes clicking 'Like' is totally the wrong thing to do

    Asiana flight 214 from Seoul crashed on approach to San Francisco airport (SFO) at the weekend. SFO updated its Facebook page informing people what was happening. So far, over 800 people have clicked Like. Perhaps Facebook needs a 'Thanks for letting us know' button instead.

  • Which gameplay are you promoting?

    Sony Playstation Germany posted an update announcing that Rockstar released the first official gameplay video for Gran Turismo V. It later corrected the post to GTA V prompting one commenter to remark '...go home Sony you're drunk!'

     

  • Anticipate the response to your promotion

    Colgate offered users the chance to swap their your old toothbrush for a brand new model. They were overwhelmed with the crowd that turned up at a busy station and closed down the deal. Fortunately rival manufacturer Philips was on hand to rescue customer loyalty with an offer of its own

Topic: Social Enterprise

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3 comments
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  • Scatly Clad Gilrs are Rerd Flag

    Yes I am a guy and no I am not a feminist, by far I am the opposite. When I see scantly clad women in a ad or promotion, I see a huge red flag thinking what are you trying to distract me from or what are you trying to hide about your product by trying to distracting me with sex appeal. Must you put a women in a bikini because you product can not stand on its own?
    Richardbz
    • Red flag?!?!

      No, its called smart marketing to men ages 18-59.
      EVHGameOvR
  • heh

    "Perhaps Facebook needs a 'Thanks for letting us know' button instead."

    Heh, yeah. "Like" seems really awkward when the story is about a crashed aircraft.

    And that many people lined up for a free toothbrush? Really? I guess people really are too addicted to Twitter.

    "Facebook Marketing posted an update about reaching new customers with Facebook Ads. Unfortunately the link given did not work."

    Probably copied an already broken link from their website without checking it out. It seems that pretty much every website has one or two of those mysterious broken links that the webmasters never notice.
    CobraA1