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Anticipate the response to your promotion
Colgate offered users the chance to swap their your old toothbrush for a brand new model. They were overwhelmed with the crowd that turned up at a busy station and closed down the deal. Fortunately rival manufacturer Philips was on hand to rescue customer loyalty with an offer of its own
Pointless updates leads to pointless data gathering
Clarks USA posted this update on 5th July assuming many would make a long weekend out of the 4th July celebrations.
Almost 500 people liked the post perhaps giving Clarks some valuable data intelligence. Some commenters did take the opportunity to say how great their Clarks shoes were giving the brand some much more useful feedback about the products.