Facebook users are willing to pay Facebook up to US$10 a month to remove advertisements from their news feeds, while the majority are apathetic about the presence of ads on the social network.
According to findings from a poll by digital marketing agency Greenlight, released Thursday, 15 percent of respondents said they would pay Facebook to have ads removed. Of this, 8 percent indicated they were willing to spend US$5 to US$10 each month.
Greenlight polled 500 people worldwide to gauge how much they would pay the social media giant not to see ads when using Facebook.
The survey findings also revealed close to 70 percent said they "never" or "rarely" clicked on ads or sponsored listings on Facebook. This showed consumer apathy was "very real", noted the marketing agency.
Facebook in March unveiled the redesign of its news feed, which built on the success of pushing ads into people's newsfeeds on mobile, as part of efforts to help boost revenues, Andreas Pouros, COO of Greenlight, said in the report.
While the move had been "shrewd", he said the conflict between user experience and driving more ad dollars loomed. Puoros explained that the same happened with search engine, AltaVista, which was unseated against Google which offered a cleaner interface and better user experience.
Moving forward, Facebook should pace itself less aggressively when it comes to cashing in on its advertising sweet spot, he noted.
"The challenge faced in Facebook reinventing advertising [is] so people do not feel they are being bombarded by ads," Pouros said. "With the very recent addition of a video service to its photo-sharing app, Instagram, video ads could perhaps be the next step and some are, in fact, already betting on it."