Facebook's Q4 strong: 556 million mobile daily active users

Facebook's Q4 strong: 556 million mobile daily active users

Summary: Facebook continues to show it can monetize mobile and grow its operating margins with a strong fourth quarter.


Facebook reported a strong fourth quarter as earnings and revenue topped expectations and the company had 757 million daily active users and 556 million mobile daily active users.

The company reported fourth quarter earnings of $523 million, or 30 cents a share, on revenue of $2.58 billion, up 63 percent from a year ago. Non-GAAP fourth quarter earnings were 31 cents a share.

Wall Street was expecting fourth quarter earnings of 27 cents a share on revenue of $2.33 billion.

For 2013, Facebook reported earnings of $1.50 billion, or 60 cents a share, on revenue of $7.87 billion, up 55 percent from a year ago.

fb q4 chart 1
fb q4 chart2


A few metrics:

  • Monthly active users in December were 1.23 billion. 
  • Monthly mobile active users were 945 million in December. 
  • Revenue from advertising was $2.34 billion, up 76 percent from a year ago. Of that sum, 53 percent was mobile.
  • Facebook improved its fourth quarter operating margin to 44 percent, up from 33 percent a year ago. 
  • Research and development spending in 2013 was $1.41 billion, up a smidge from $1.4 billion in 2012.
fb q4 chart3


Topic: Social Enterprise

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  • Proving critics wrong!

    Despite rhetoric from various quarters about the impending demise of Facebook, it is increasingly clear that Facebook is on the right track. The spike in daily mobile users shows that the company is headed in the right direction...Facebook has become the USA Today of the 21st century and from the look of things good times are set to come for the company...Zuck needs to embrace abstract thinking and understand the changing consumer landscape.
  • Hitting the Peak?

    As shown in this article, Facebook usage has likely peaked and will decline substantially over the next three years:



    Like Myspace before it, social networking sites have their "day in the sun".
    • Really?

      You believe the crap by two researchers that 600+ million people will ditch their FB account for... what? Something needs to replace it. These two dolts mentioned are pining for one of those research analyst jobs - the ones where they sit on the couch and dream of dumb stuff. These same dingbats that predicted big sales of the netbook in 2010.... Wrong.