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Before the worlds of Sony and Ericsson collided, Ericsson made some devices all on its own, including this pretty little phone, the T10. The T10 was one of the first devices to really capitalise on colour - the phone was available in pink, purple and blue, among other shades.
As the jarring shades proved, the handset was aimed at young consumers, launched at the time many people were getting their first mobile. It came with features that had the budget-conscious in mind, including advice on charging, four hours of talk time and the ability to compose ringtones.
Photo credit: Ericsson