First short film shot 100% using Google Glass prototypes debuts

First short film shot 100% using Google Glass prototypes debuts

Summary: If nothing else, Google Glass will make for one fancy (and pricey) accessory at Fashion Week for years to come.

TOPICS: Google

After Google Glass was unveiled at Google I/O this past June, there was a lot of buzz and excitement, but also a lot of curiosity as to how this technology could be used.

That might be answered more when prototypes start rolling out next year to developers who registered to pay $1,500 for a unit and they start trying out their own ideas.

But until then, Google Glass remains a very fancy and pricey video camera, and maybe even a designer fashion accessory.

That's because Google Glass was integrated into the Diane von Furstenberg show on Sunday at New York Fashion Week earlier this week, which led to the production of DVF through Glass, the first short film shot 100 percent using Glass prototypes.

Here's how fashion met technology on the runway, according to Google:

Celebrated fashion designer Diane von Furstenberg tried on Glass for the first time a few months ago at a conference that she attended with Sergey Brin. She immediately loved it and they agreed to bring Glass to New York Fashion Week. Diane is a champion for innovation and effortless design, so it’s unsurprising that Glass fit seamlessly into her production. In the week leading up to her Spring 2013 show in New York, and during the show itself, everyone from stylists and models to Diane herself used Glass to capture never-before-seen footage of the creative process.

To see DVF through Glass, check out the video below:

Topic: Google

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.


Log in or register to join the discussion
  • lots of fuzz

    about a camera mounted on glasses.. I fail to see innovation..
    • Sales gimmick.

      to make people forget they can do this right now without spending 1500 dollars a pop.
      William Farrel
      • Those who don't innovate don't see the innovation...

        The innovation of Google Glass isn't what outsiders can see. i.e., the result of capturing POV video. This can already be accomplished for cheaper. The innovation is what the wearer can see or do. The wearer can look up information from the Internet without holding a screen in front of them. The wearer can see augmented reality where information is overlaid in their field of vision. At this point, the innovation is only limited by the creativity of the developers who will ultimately develop applications for Glass.

        It's the obvious next step in the evolution of computing. Computing devices have gotten smaller and smaller, allowing people to carry around computing devices wherever they go. It's only natural that the next step is to integrate such devices with a person's natural field of vision and of hearing. Combine this with the vast information of the Internet and with improved speech recognition and AI, and we will all have virtual assistants helping us to carry out our day-to-day tasks much better than a cellphone screen can.
        • Haves vs. Have Nots

          There's a bit more going on here as well. I suspect that people using Glass will have a different experience from the rest of us. Some changes might not be so good (being called a Gla**hole, for example, and derided publicly or privately by some), others very powerful. For example, I suspect that people with Glass will be treated better by law enforcement than people without. Those with Glass will be less likely to be victims of violent crimes of some types like murder, rape, abductions, assault, intimidation, staking to name a few. I however, suspect that theft of Glass might be a higher risk. This is just because of the possibility that the Glass wearer might be recording. It's conceivable that one day a Glass wearer will always be recording. It is even likely possible to create a Glass app that starts recording automatically under certain conditions which might suggest an emergency situation or an interesting event - perhaps even using buffered data that predates the trigger slightly.

          This of course does not address the fact that a person with Glass (assuming that the "full potential" is realized) will appear to be smarter, more knowledgeable, better prepared than the non Glass user.

          Is it worth the risk of abdicating all rights to privacy at some point? Not sure. If similar tech gets embedded/integrated with our body, what will that mean?

          I think there are more questions than answers, and fear (justified to a large extent) associated with such technology.
          Mr. Copro Encephalic to You
  • BORG

    Voice controlled, Movement aware commands, video feedback as well as image recording makes it a computer system mounted to a pair of glasses or an interface device to a globally connected system.
    Max McCoy
  • Unimpressed.

    Seen this with mini cameras before.

    Where's the innovation?
    William Farrel
  • First short film shot 100% using Google Glass prototypes debuts

    Kudos Google

    All the Softies are out trying to save face....
    • Kudos for what??

      Ever hear of "spy cameras"?? And they actually have a hell of a lot better resolution than what we just saw.

      I can understand not being good in dark places .... but that camera can't handle bright or white colors either.
  • Trouble on the way

    This, an Android app, and a quad-core processor with a GPU will give a whole new meaning to the phrase "undressing her with his eyes."
    Robert Hahn