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The "Mayday" button
Those of us to handle tech each and every day have little idea what it's like to not be au fait with… well, everything tech.
This is where Amazon's Mayday button is a huge win. A couple of taps and the user is talking to a human being who can help them sort out their problems or get the most from their device. No text chat, no endless form filling, no pinging an email off into oblivion, and no having to cart the device to an Apple Genius Bar.
This is support, 21st century style!
The iPad is not bad at all at seeking out and connecting to relatively poor wi-fi connections, but the dual band, dual antenna (MIMO) wi-fi capability found in the Kindle Fire HDX is far superior, turning what is a poor connection on the iPad Air into a perfectly usable connection on the Kindle Fire HDX.
In an increasingly mobile world, a better connection to the web makes all the difference.
The image above shows the antennas from a 7-inch Kindle Fire HDX.
UPDATE: The iPad Air also features MIMO, but the Kindle Fire HDX still trumps it in the tests I've carried out.