LG has become the latest smartphone maker to decide what the world really needs is a curved mobile.
The company revealed the G Flex on Monday, following in the footsteps of rival Samsung, which launched its own curved-screen device earlier this month.
Why the decision to do away with traditional flat design? According to LG, the curve means better sound quality, as the handset "reduces the distance between one's mouth to the microphone" using a "curvature arc that is optimised for the average face". Apparently, it also "offers a more reassuring grip" as well as wider viewing angles.
Alas, for those with average faces who have always sought extra reassurance in how they hold their mobiles, the G Flex has only been confirmed for release in South Korea. While LG has said that it will announce more markets in future, there's no word yet on where those might be.
Aside from its curviness, what does the G Flex have to offer? The phablet has a six-inch, 1280x720p Plastic OLED screen, a 3,500mAh battery, a 13-megapixel front facing camera and 2.1 megapixel rear-facing equivalent.
Under the bonnet, there's Qualcomm's 2.26GHz quad-core Snapdragon 800 processor and a 450MHz Adreno 330 GPU. When it comes to memory, there's 2GB of RAM and 32GB of onboard storage.
It runs Android Jelly Bean 4.2.2 and has LTE-A connectivity for good measure — all wrapped up in a 177g package.
The G Flex will go on sale in November.