Gerry Harvey mum on online strategy
Summary: Outspoken retailer Gerry Harvey won't disclose how he intends to generate $1 billion worth of turnover from his online store and daily deals site over the next decade, adding that to do so would be wasting his time.
Outspoken retailer Gerry Harvey won't disclose how he intends to generate $1 billion worth of turnover from his online store and daily deals site over the next decade, adding that to do so would be wasting his time.
Gerry Harvey (Credit: Gerry Harvey screenshot by Luke Hopewell/ZDNet Australia)
Harvey confirmed yesterday that he's instructed his online team to turn over $100 million of revenue in the next three years with a view to earn $1 billion within a decade.
When asked by ZDNet Australia how the business would achieve the $1 billion result, Harvey said, "We'll just get there somehow or other. How I do it is my business.
"For me, running out and telling people how I do things isn't going to help me."
He said that keeping his cards close to the chest is not about keeping a competitive edge; rather, he thinks that going into his plans isn't worthwhile.
"My problem is I've got everyone and his dog ringing me to talk about f***ing online, and it never stops!
"I've got work to do and ... everyone wants to talk about f***ing online!"
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Talkback
He was one of the retail industry representatives who prominently pushed for protectionist policies to save Australian retailers from the fruits of their greedy ways. Till then, no one talked or listened to Harvey about online. Harvey can now reap the reward of what he sowed and I hope his hipocriticalonline venture is the flop that it deserves to be.
My guess is he can't tell anyone how because he has absolutely no idea.