Good Technology: Apple is 'clear winner among enterprise users'

Good Technology: Apple is 'clear winner among enterprise users'

Summary: Apple continues to dominate the enterprise mobile market, but Android is showing some green shoots, according to Good's latest report.


Apple's iPhone and iPad continue to be smash hits across the board for both consumers and enterprise users, according to Good Technology's fourth quarter activation report.

Praising Apple as "the clear winner among enterprise users," Good researchers reported that iOS-based devices accounted for approximately 77 percent of total device activations -- up from 71 percent in Q4 2011.

See also:
Can Android, Apple smartphone OS dominance last?

On its own, the iPhone 5 that was released in September was the most popular device activated in Q4, representing 32 percent of all activations for the quarter. It was closely followed by the previous generation smartphones: the iPhone 4 and 4S.

The iPad 4, released in October, needs a little more time to catch up, trailing its two most recent predecessors in overall device rankings.

Thus, Apple had control of the leaderboard with iOS devices all placing in the top five for most activated devices within the enterprise.

The first Android device in the top 10 was the Samsung Galaxy SIII smartphone, which placed sixth at six percent of total activations.

Coming in a distant, distant third for mobile operating systems, Windows device activations represented 0.5 percent.

Based on these figures, while it looks like Google's mobile OS has a long way to catch up (which is a far cry from its dominance in the overall mobile market, both in the U.S. and worldwide), Good researchers highlighted that Android smartphones slightly outpaced iPads in October and finished "only a fraction" behind the iPad at 21 percent of all activations during the quarter.

Citing Samsung Galaxy Tab and Asus Transformer (among others) as some of the most popular Android tablets activated for work, Android jumped from 2.7 percent to 6.8 percent of all tablet activations over the course of 2012.

On the outlook, Good researchers suggested big changes in this space this year as BYOD becomes a more accepted practice in the workplace:

Looking ahead to Q1 of 2013, Good expects that the diversity of devices within the enterprise will continue to grow as the “consumerization of IT” goes on, and as more enterprise IT departments around the globe begin to embrace BYOD. As demonstrated by Good’s most recent State of BYOD report, the number of organizations who have no plans to support BYOD is rapidly shrinking, and even the largest, most security conscious and highly regulated companies are moving toward BYOD.

With this in mind, the number and diversity of devices that corporations enable for use at work will grow as IT organizations look to reduce costs and increase employee productivity by allowing employees to use the mobile devices and applications they prefer in order to work smarter.

For reference, Good's quarterly report aims to track all smartphone and tablet activations amongst the mobile solutions company’s enterprise customers, which includes half of the Fortune 100. The report outlines activations by product, operating system, type of device, and industry.

Good added the caveat that the Q4 report doesn't include holiday sales figures, including this note to emphasize that BYOD purchases in December "most likely would not be activated until workers returned to the office in the New Year." That data will be included in the report for the first quarter of 2013.

Chart via Good Technology

Topics: Bring Your Own Device, Consumerization, IT Priorities, Mobility, IT Policies

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  • what is the source of this data

    If it is good client activations good doesnt have a win phone 8 client. Plus enterpises that are heavy ios are more predisposed to good as byod mdm fora few reasons.
    • Agreed.

      These are Good client activations, for which I would expect virtually 0 percent to be used on Windows devices. After all, Windows devices would be managed using AD or EAS, not Good, which is a redundant layer on top of MS's stronger infrastructure.
      • Hmmm

        Where inAD or EAS can you white list / black list Apps? Check for jailbreak or root? Seperate corporate and personal data?

        The EAS policy support for Windows Phone is barely more robust than Android. Microsoft has stumbled with mobility since the transition from Windows Mobile 5 to 6.
    • Good Technology is an Apple centric vendor

      One look at the supported mobile OS feature lists on the Good Technology website shows they favour the iPhone, so these results are no surprise, nor a reflection of the mobile business market as a whole.
      • The market is reacting

        You'd likely see the same results from other MDM vendors (AirWatch, MobileIron etc) The dominant platforms in use for BYOD are iOS and Android. The companies that don't support BYOD are likely still using Blackberry.

        The rest are likely fine with vanilla EAS policy for password and remote wipe.
  • most the ipads are in k12 schools

    the dumbing down of already dumb kids marches on.
    • your talking about your kid?

      it's not his fault, it's not your fault, either...
    • How so?

      How does using iPads dumb down kids? I've seen some of the uses of iPad in schools, from what I've seen it looks like it can be very useful as a tool. Maybe it depends how on how it's used and which children use it (for example, the ones who are not "already dumb" as you generalised) but using tablets for interactivity or with an Apple TV seem to be great uses of modern tech which can only help to engage. Or do you think teachers are just allowing pupils to play angry birds all day?
      • Do you need to ask?

        They are bitter Apple haters. What else would you expect from them.
      • I do not agree.

        I learned a ton at a young age about electronics and computers by exploring them myself. I built computers, soldered components, and learned Linux. Try this with a iPad. iPads are extremely restricted by nature, and are very difficult to repair. I'd never be where I am today without my curiosity, and the ability to manipulate software, and components. I believe Apple products deter any rational thought. "It just works", right?

        Apple is losing out on an age of tinkerers, and they're no better than Microsoft.
        Mark Tea
  • Android costs extra

    Well part of the reason Android growth is stunted is some of the wireless carriers require an enterprise data plan. Considering most places are using Good for BYOD management there are not many employees who are going to pay for their own device, wireless service AND extra per month for the privilege. This pretty much killed Android adoption in our company.
  • No Good for Windows Phone 8

    My problem with this is that so far Good Technology has not supported Windows Phone 8.
    I would love to replace my current phone with a BB10 or WP8 device.
    Good so far does not supply the client for WP8 and company has yet to upgrade BES servers.
    • who cares, a real enterprise uses SCCM anyway

      why would they buy a 2nd set of software for MDM when SCCM does it.
      • Ummm yeah

        SCCM is not an MDM and has pretty basic mobile management options. Most of the features are for legacy Windows Mobile devices so it's pretty useless for the current mobile management needs.

        - Providing a secure container to separate corporate and personal data
        - App management and deployment
        - Enterprise App store
        - Leverage API hooks from Apple and other mobile OS platforms

        A lot of this Microsoft is pushing inTune to, which is immature and additional cost. At the end of the day it's easier to stand up a dedicated mobile solution - MDM or MAM based on your needs.
    • No demand

      All the demand Good is seeing is for iOS management. Pretty much no users and little enterprise interest in Windows Phone.
      • Little enterprise interest in Windows Phone ?

        Pretty much no users ?

        have to show this to W Farrell, really sound scary...
  • Is this the new religion, sports team replacement????

    Must get now get excited if your "brand" is deemed to be some by some set of stats which are reasonably meaningless, but do provide jobs to reporters.

    As if it's going to alter people minds on their own acquisitions.........

    Put allows ZDNET and CNET to justify their endless Apple ramblings
  • besides, does Google care?

    Is the enterprise really a priority for Google, and be definition Android?

    Samsung or other OEM's may target and drive enterprise adoption in time, as will MS and BB from an OS perspective, but serious doubt Google care that much...............
    • Yes, Google cares

      Ads can be served to corporate users just as they can be served to general consumers. And growth in the enterprise is still growth. I doubt Google actually cares why people use devices with the OS, but they do care about increasing growth wherever possible. Device manufacturers are definitely pushing into the enterprise more than Google is, e.g. Samsung SAFE and Knox, but Google has been adding much needed enterprise security features since 2.2. Not to mention their Apps for Business and other enterprise targeted products which all push the Gpogle brand.
  • Very poor reporting.

    You might want to make it clear that "Good Technology" is in the business of providing MDM and Enterprise services to customers, much like BlackBerry. So all these stats you are so happily quoting may only be relavent with respect to Good Technologies own software and services and not indicative of the industry as a whole - which is what I think. Come on... is this ZDnet, or FUDnet?