Goog wants your eyeball - futuristic $1,500 goggles coming sooner

Goog wants your eyeball - futuristic $1,500 goggles coming sooner

Summary: Google Glass is a breakthrough concept, but can Google sell it beyond the geek market without a charismatic spokesperson?

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TOPICS: Google
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Eric Mack, reporting on CNET, wrote that Google has accelerated its rollout of Google Glass, and will introduce them by the end of this year.

In love with Google Glass at "The Crunchies"
(Image: Tom Foremski)

Google originally targeted 2014 for a consumer release when it revealed Project Glass last year, but the time frame has seemingly sped up in recent months, what with developer hackathons in San Francisco and New York and this week's announcement that people looking to put Glass to creative use could go through an application process to pre-order the augmented reality specs for $1,500.

Some early users have mixed reviews. There is a reports that they cause headaches as users try to focus on the heads-up display and look where they are walking.

Google is reported to be planning to open its own retail stores in a bid to let the public experience Google hardware before buying. With fewer electronics retailers there are fewer opportunities for companies to showroom their products.

It follows Apple's successful retail strategy. However, radical new concepts such as Google Glass also require quite a bit of evangelism and Steve Jobs was superb in the role of showing all the ways that people could use Apple technologies, he emphasized the cultural aspects of the products far more than the technology itself.

Google doesn't have any charismatic senior executives to evangelise Google Glass or its other products. As its product family grows Google will find it challenging to sell its gizmos and gadgets to a general public. Geek love (see above photo) is important, but it is a tiny market.

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8 comments
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  • Too bad for the 60%

    That number is the estimated population of US citizens that currently wear glasses for corrective sight. That inherently decreases the popularity of such devices by over 50% until such time as corrective lenses become mainstream for such a Google device. These are simply factual statistics. They point to dividing the US populous in half for prospective users as of this response. Hard to refute reality.
    TechNickle
  • Well it is doing it's job.

    I severely doubt google really expect these to be the future: they sure haven't priced them as if they expect to sell 10's of millions. I think it's just an extension of their summer of code; see what's possible and get the reputation and press associated with it. As this article highlights headaches is likely to be a result for many; ever got headaches from 3d specs? It's because the two images don't line up naturally as they would at a real distance, so your brain is compensating. This kind of tech requires near Apache pilot levels of eye control.

    But they are an interesting experiment in what's possible. They've done google no end of favours.
    MarknWill
  • For perverts

    This is for perverts. If this thing records video and could save , then I can imagine lot of 'glass' owners getting punched on the face.
    Owlll1net
    • Really? Thats what you got out of this product idea?

      Perverts wouldn't need to spend the $$$ on a $1500 wearable screen to do what you describe. It's called ikam and it's already available.
      JustWow2000
      • But...

        You do know that vigilantism is frowned on right? And if you break somebody's $1500 glasses because you "think" they are a perv, and so punch them in the face, I hope you get arrested. If you think that they are illegally recording then call the cops, unless you are a cop. If you are, bet on somebody getting video of you busting someone in the face without due process.
        JustWow2000
        • Well...

          I am not going to explain to you all the pervert scenarios, but one thing I can tell you is that lot of people take matter into their own hands in these type of scenarios and won't be calling cops, I foresee a lot of broken 'glasses'
          Owlll1net
  • Charismatic...

    Just how charismatic a spokesperson would it take to get people to wear these things? Honestly, Milla Jovovich would have to promise to sleep with me before I agreed to walk around with one of those things on. That's the level of charisma I think it'd take.
    dsf3g
    • not. charisma

      This is not charisma, this is bribe. :)
      danbi