Google Checkout launched in the UK

Google Checkout launched in the UK

Summary: Search giant adds payment to its existing portfolio of e-commerce services

TOPICS: Networking

Google has made its online payment service available to retailers in the UK.

Google Checkout allows online shoppers to enter their payment details once, then use their Google login to pay at all participating sites. It has been available in the US since last summer, but was launched in the UK on Friday.

"[It's] great news for retailers because shoppers will have a better experience when visiting their sites," said Google's senior product manager Jerry Dischler, who claimed that thousands of retailers and millions of shoppers had been using the service since its US launch.

Google Checkout also ties in closely with the firm's Adwords service, which lets businesses put short, targeted, text-based advertisements alongside Google users' search results. Although businesses do not have to be Adwords users to use Google Checkout, those who do will see a Checkout icon appear on their ads — a feature that Google claims will attract shoppers who are seeking an "easy and trusted payment option".

As an extra incentive for businesses to use both services, Google is offering to process £10 of a retailer's sales for free for every £1 the retailer spends on Adwords.

From the shopper's perspective, those without existing Google Checkout logins are able to create them while visiting the retailer's site. Shoppers can also view their transaction history through one page, and — as with Google Checkout's main rival, Paypal — can use the service to avoid giving online retailers direct access to their card details.

Several e-commerce providers such as EKM Systems, Imano and ChannelAdvisor have integrated Google Checkout into their own platforms, although some of these providers have similar deals with PayPal.

Last year the online auction site eBay, which owns PayPal, banned its users from selling goods using Google Checkout. Although many claimed this was simply to protect PayPal, eBay alleged it was because Checkout — and certain other payment applications — did not meet eBay's rigorous standards.

Topic: Networking

David Meyer

About David Meyer

David Meyer is a freelance technology journalist. He fell into journalism when he realised his musical career wouldn't pay the bills. David's main focus is on communications, as well as internet technologies, regulation and mobile devices.

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    I just thought I would let everyone know that I have already found one online retailer in the UK already accepting payment via Google checkout. If you are a new signup you can get
  • Early Google Checkout adopter

    Really? I can't see anything about that on their site (at the time of typing) but I do see that they're powered by Imano, so that would make sense.
    David Meyer
  • Correction: I can see it...

    ... but it's interesting how they've buried it in the "shopping basket" bit of the site rather than promoted it on their homepage. Ah well, early days.
    David Meyer
  • More early adopters in the UK and both have google checkout showing on the basket and home page,

    If anyone wants to take advantage of the offer and needs packaging then pass by ;-)
  • - are also offering