Google continues buying spree with BufferBox acquisition

Google continues buying spree with BufferBox acquisition

Summary: Google might be taking on Amazon's locker delivery service following the new BufferBox acquisition.

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It looks like Google is seriously busy recruiting startups to boost its commerce product portfolio. The latest startup to join the Internet giant is BufferBox, a business that promises to "solve the problem of failed parcel deliveries."

Essentially, the Waterloo, Ontario-based operation enables consumers to be able to have their packages shipped to physical lockers owned by BufferBox for pickups anytime. Thus, BufferBox promises consumers that they'll never miss a delivery again this way.

Sounds a lot like Amazon's Locker Delivery. Thus, perhaps this is somewhere Google wants to compete.

The BufferBox team confirmed the merger on the company's blog on Friday. The startup's leaders didn't reveal any more specific details, but they did include a few hints:

As online shopping becomes a bigger part of how you buy products, we look forward to playing a part in bringing that experience to the next level. We are happy to share that it will be business as usual for our users and we are looking forward to continuing to build out the service.

Financial terms of the deal have not been disclosed.

Google has been evidently focused on building out shopping and commerce-related products with some notable purchases lately -- most recently coupon marketing firm Incentive Targeting.

Topics: Google, Consumerization, E-Commerce

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