Google Keep might be aiming to keep Evernote at bay

Google Keep might be aiming to keep Evernote at bay

Summary: Google's latest mobile creation is reminiscent of another popular app that is slowly but surely creeping up on the Internet giant.


Google Keep has just been unveiled as the latest cloud-based app from the Internet giant designed to make life simpler.

Basically, it's a digital dashboard for virtual sticky notes and reminders for basically whatever the user wants to save.

It sounds simple, useful...and oddly reminiscent of another popular app that is gaining a lot of popularity -- and maybe too much for Google's liking.

That would be Evernote.

Consumers and now businesses alike have been flocking to the cloud and desktop notebook service in droves over the last year or two. It's grown from just a new app for saving articles and notes from the web to a growing platform for sharing, collaboration and file editing.

It's arguable that slowly but surely there has been a battle brewing between Evernote (especially since the launch of Evernote Business) and Google Drive.

Now with the addition of this note-saving feature for mobile devices (and soon desktops, more on that later), Google is actually the one playing catch-up.

Nevertheless, it looks like a welcome and natural addition to the Google Apps platform.

Google software engineer Katherine Kuan highlighted some of the key aspects in a blog post on Wednesday, including syncing across all devices so that notes are always at hand.

Furthermore, Google is taking advantage of other technologies already on mobile devices, such as including support for voice notes.

Google Keep is now available to download from Google Play for devices running Android 4.0 (a.k.a. Ice Cream Sandwich) and higher. Google will also be adding support for adding and editing new notes directly from Google Drive within the "coming weeks."

For a closer look at Google Keep, check out the promo video below:

Image via The Official Google Blog

Topics: Apps, Google, Mobility, Software, Google Apps

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  • I wouldn't trust any data to this app

    Google already played in this niche once.... Google notes. They abandoned it when they got bored. Use this, and be prepared to have to migrate the next time Google's limited attention span drifts away.
    • When will it be cut like Reader, Wave, Buzz and so on?

      That's what's people familiar with Google services are thinking.
  • Google, the internet thief

    What haven't Google copied or stolen?

    Half-ass solutions = Google apps.
    • Huh?

      Are you trying to say that Google is alone in copying?

      If so, I feel sorry for you.
      Michael Alan Goff
      • I guess he is not...

        ... a Google well wisher... don't ask me what is that though, ask him :-)
        • Oh, I know what's up with him

          It's that Google made this and not Microsoft.
          Michael Alan Goff
  • Not gonna try

    Remember what happened to Reader? Just for Google to kill the competition with, then get bored with it and let it go...
    Stephan Sevenyoln
    • Huh?

      You do realize there are more Google projects still going than ones they've shut down.

      Add to that the fact that they're going to fold this into Google Drive...
      Michael Alan Goff
  • I like it.

    I'd choose it over another app. The convenience of integration into the rest of the Google world is very appealing. Google is now at a point where I'd choose to use their products simply because I use their -other- products already. Like using Microsoft products - they're all integrated and that's nice.

    Do they spy on me? Track me? I don't care. I'm not a criminal or psycho. I have nothing to hide.
    • No one has nothing to hide

      "...I have nothing to hide..."

      This falsely assumes that privacy is all about concealment of illegal activity. Would you be happy if I went through your bank statements? Personal e-mails? Love letters? No I didn't think so.

      And did you know that through data-mining, companies can take lots of tiny bits of insignificant data (for which you state you have nothing to hide) and put it together to deduce things about you that you might wish to hide.

      Finally consider this scenario: Remember that neighbour you've had a bitter disagreement with? He works for "Boogle". And unbeknownst to you, he has access to your e-mails, video rental history, and online purchases. Worried?