Google opens devices store for direct Nexus sales

Google opens devices store for direct Nexus sales

Summary: Google has started selling Android phones itself again, two years after it abandoned its last attempt to sell handsets directly to the public.Google has begun selling the Galaxy Nexus through the Google Play store.

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TOPICS: Telcos
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Google has started selling Android phones itself again, two years after it abandoned its last attempt to sell handsets directly to the public.

Samsung Galaxy Nexus

Google has begun selling the Galaxy Nexus through the Google Play store. Image credit: Samsung

The company said on Tuesday that it had opened up a devices section on the Google Play store, formerly the Android Market. It said it was now selling the Galaxy Nexus through that section, although only in the US for now.

"We want to give you a place to purchase Nexus devices that work really well with your digital entertainment," Android chief Andy Rubin said in a blog post, adding that Google hopes to extend the devices store to other countries soon.

The Nexus devices Rubin mentioned are partly developer-focused 'pure' Android phones, Google-branded and bearing a stock version of the OS that has not been customised by manufacturers. The Samsung-made Galaxy Nexus is the current model in that line.

Google stopped selling Nexus phones directly in 2010. The experiment had lasted only five months, and had been Google's first experience dealing with consumer hardware sales itself. Rubin said on Tuesday that Google had "come a long way" since then.

"We've implemented new customer support services to improve the purchasing experience on Google Play," he said.

Google is rumoured to be launching an own-brand Google Android tablet later this year, so it is possible that the new Devices store may serve as a sales channel for that as well.

Topic: Telcos

David Meyer

About David Meyer

David Meyer is a freelance technology journalist. He fell into journalism when he realised his musical career wouldn't pay the bills. David's main focus is on communications, as well as internet technologies, regulation and mobile devices.

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