Alexander Hanff, a privacy consultant who is based in Lancaster, filed a claim of £400 against Google on Wednesday via online small claims service moneyclaim.gov.uk.
"I wanted to find a route that was relatively low risk and low cost — the cost of filing in Small Claims Court was only £35 using moneyclaim.gov.uk," Hanff told ZDNet UK via an email exchange. "The reason I took this route was not for my own protection but mainly for other members of the public who might want to consider similar action should my claim be successful. The last thing I wanted to do was pursue a legal route which could leave people facing potentially astronomical costs if they lose — it is very rare in Small Claims Court for costs to be awarded against the loser, so I saw this as the safest route for consumers."
Hanff said he had not heard from Google on Wednesday.
Google UK was not available for comment at the time of writing.