Google shouldn't forget history when blocking its competitors' products

Google shouldn't forget history when blocking its competitors' products

Summary: Is there any good reason Google is blocking Windows Phone users from accessing Google Maps via the Internet Explorer browser?


With its decision to block Windows Phone users from accessing Google Maps, Google isn't the first browser maker to block users from accessing content with a competitive product. Microsoft has done the same in the distant and not-so-distant past. But that's still no excuse for what looks like nothing other than a petty, short-sighted move on Google's part.


Back in 2001, Microsoft was slammed for making incompatible with browsers other than IE. Microsoft officials said the problem wasn't intentional and rewrote the site to work with non-Microsoft browsers. But the outcry -- even from the head of the Worldwide Web Consortium, Tim Berners-Lee -- was fast and furious.

More recently, I've heard from users frustrated because they couldn't access the Microsoft Careers site using Chrome. (A quick check today indicates those problems seem to have been resolved, either by Microsoft or Google.) And I can verify I've been unable to listen/view Webcasts on Microsoft's Investor site using anything other than IE, though this issue also seems to have been fixed some time in the last few days/weeks. Huzzah!

Am I citing Microsoft's transgressions to excuse Google? Hardly. Given Windows Phone only has three percent market share in the U.S., compared to Android's 54 percent, one could argue Google doesn't have the time/incentive to make sure its Maps work well with Windows Phone. I'm not buying that, though.

As others have noted and seemingly proven, Google's blocking of IE/Windows Phone users isn't attributable to Microsoft using its own Trident rendering engine instead of Webkit -- despite Google's claims to the contrary.

Google Maps works fine in IE10 on Windows 8 and Windows RT and those products use the same Trident rendering engine that Windows Phone does. The two IE10 browsers are not completely identical; there are a number of features in IE10 on Windows 8 that aren't supported in IE10 on Windows Phone, including some programming interfaces, ActiveX and VBScript. Nonetheless, the evidence is mounting that Google intentionally is redirecting Windows Phone users who are attempting to access its maps via IE.

Maybe the Googlers are trying to pay back Microsoft for trying largely failing to get the U.S. Federal Trust Commission to take antitrust action against the company. Or maybe they're mad that Microsoft is managing to convince many/most of the Android licensees to pay Microsoft patent-licensing royalties to head off potential legal action.

I don't know how many of we the three percent need/want to use Google Maps via the browser. Whether it's a few (including me, on more than one occasion) or many, the move to block Windows Phone users still looks short-sighted. Wouldn't it make more sense to encourage those using your competitors' products (Bing, IE) to access your technology instead of theirs? Maybe you'll win over a new customer or three in the process.

I'm not the first to say it, and I'm sure I won't be the last. Google should brush up on its history lessons. It's emulating the old Microsoft. Even though Google largely beat the antitrust rap this time, maybe its luck won't hold out forever....

Update (January 5): It looks like this blockage might be temporary. This just in from a Google spokesperson:

"We periodically test Google Maps compatibility with mobile browsers to make sure we deliver the best experience for those users.

In our last test, IE mobile still did not offer a good maps experience with no ability to pan or zoom and perform basic map functionality. As a result, we chose to continue to redirect IE mobile users to where they could at least make local searches. The Firefox mobile browser did offer a somewhat better user experience and that’s why there is no redirect for those users.

Recent improvements to IE mobile and Google Maps now deliver a better experience and we are currently working to remove the redirect. We will continue to test Google Maps compatibility with other mobile browsers to ensure the best possible experience for users."

I have asked when Google started blocking Windows Phone users from accessing the Web version of Google maps. No word back yet. If there are any further details -- including information on exactly when the redirect will be removed -- I will update this post again.

Update No. 2: The same Google spokesperson said the redirection for Windows Phone users seeking access to Google Maps via IE in the browser has "always" been in place. I cannot definitively prove this is wrong, but it seems to me that I've used Google Maps via IE on my Windows Phone at least once in the past year-plus. (And this video link, submitted by @4Tiles makes it look like panning and zooming did, indeed, work.)

If Google is right and this redirection isn't something new, I'm curious why the behavior was only discovered now. Anyone have theories/ideas?

Topics: Legal, Browser, Google, Microsoft


Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.


Log in or register to join the discussion
  • Google is meany

    But Microsoft deserves it.
    Don't tell me there is a "new Microsoft" and an "old Microsoft", there was a dominant Microsoft and a not so dominant Microsoft.
    People comments on Microsoft whining are not nice for them... I admit it's brave of them to let people show their unfriendly words in Microsoft related sites.
    • and consumers?

      What about them? Do they deserve this?
      Michael Alan Goff
      • Google is Evil now

        MS is less, because they can not already execute much of monopoly abuse. Google can and does it.
        • Google went dark side evil with the Google Books project.

          "All your data are belong to us" is Google's new moto.
          • Fluke?

            Theis post had 10 votes. I added mine and it went doen to 4. Interesting.
        • The biggest evil is

          Apple followed by Microsoft
          Van Der
          • Just look at Mary J Foley updates: Google was proven lying again

            It is very essence of evil, alas.
          • And

            I'm sure you have examples, right?
            Michael Alan Goff
          • You had 2 votes...

            I clicked on Vote, now you have one. I can't vote twice. Hey ZDNet, what gives?
            Info Dave
          • My previous comment was to Michael Alan Goff

            Info Dave
    • Google Is Hurting USERS

      The problem I have with your article is that Google may be trying to hurt Microsoft, but they're actually hurting users and that's a jerk move.

      I hope the European Union serve Google what they deserve, just like they did to Microsoft when they were engaging in similar behaviour.
      • Correction

        Sorry, I meant Comment (specifically the one from AleMartin), Not article. Whoops
        • My opinion

          Do I think consumers deserve this? No I don't.
          Do I think Google should be allowed to do this? No I don't
          Do I think MS deserve this? Yes I do.
          Microsoft history and direct attacks to Google make this action as innocent as a child's play.
          From comments across the web majority believes Google is making justice, so maybe this is going to please consumers... I'm not sure though.
          • @AleMartin

            "Make this action as innocent as a child's play"???
            "Google is making justice, so maybe this is going to please consumers"???

            Are you out of your mind or your love of Google makes you think dumb? Please refresh yourself.
          • So, once again the ZDNet police are out

            There was a conversation thread yesterday that has since been deleted. No harsh words, no name calling, but ZDNet chose to delete it.

            I suppose it makes somebody feel good. I think it cheapens the ZDNet product.

            Shame on you Mary Jo for letting this happen.
            Info Dave
      • Correction For You

        Google Is Hurting Windows Phone USERS

        I know there are not many of you WP users out there but now you can have a sense of what Microsoft has been up to over the last 20 years. It is funny to watch the school bully squeal when the tables are turned.
        Alan Smithie
        • So now we find out how important standards really are to you people

          Answer: not very.
          • How Important Is toddbottom3's (AKA LD) Opinion ?

            Answer: not very.
            Alan Smithie
          • A valid point is still a valid point not matter who has it.

            Even me!

            Pagan jim
            James Quinn
          • How important?

            To MS fanboys he is their savior but to any level headed individual regardless of brand choice his opinion is less than worthless.