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The app store on the ATIV S and Windows Phone 8 looks much like the store found in the current version of the mobile OS. However, the handset maker has added a 'Samsung Zone' section, which includes many of the apps that come pre-installed, such as ChatOn, Music Hub and Photo Editor.
However, it's not exactly the same as the Windows Phone 7.0 and 7.5 versions; it introduces an app overview screen which provides visual shortcuts to sections of the store, such as 'best rated', 'top free', 'top paid', and 'collections' (pictured).
In addition to the Windows Phone 8 store, I also managed to get a glimpse of a feature called Children's Corner.
Children's Corner is another of the features we've only really heard about a few times before this point. In essence, it's a way for parents to feel secure in handing their phone to their child without having to worry about what might happen, as they can be in control of what functions, apps, or even videos and music on the phone they have access to.
Naturally, concerns about hardware damage inflicted by young children will most likely persist, unless you really feel like putting that Gorilla Glass screen to the test.
Samsung hasn't said exactly when the device will be released, but I'd expect it to be very soon after the official release of Windows Phone 8 on 29 October. Likewise, the company isn't saying much about what it will cost, but some online retailers have it listed for around £430 SIM-free.