Hashtag SettleDownBezos: Do we really need Amazon hashtag ordering on Twitter?

Hashtag SettleDownBezos: Do we really need Amazon hashtag ordering on Twitter?

Summary: Seriously, Jeff? Do we really need to be able to order stuff through Twitter, too? There's convenience and then there's this. There really does need to be some friction in the shopping process.

TOPICS: Amazon

Let's start with a basic disclosure: My wife and I buy a lot (a heck of a lot) from Amazon. It's fair to say that our Prime account is our primary way of purchasing. If we need something, we check Prime first, even before our local stores.

So, yeah, we get the value of Amazon. We're active, loyal customers.

I didn't complain when Amazon promised to airdrop our latest toilet paper delivery, because, well, first I didn't believe it would happen here, and second, it would be cool.

I personally think the Amazon airdrones don't stand a chance in 'merica because they'll most likely be hijacked, stolen, or hacked for joyrides. Flying delivery machines without direct human drivers? Heck, even UPS packages aren't safe in some areas.

Okay. Good enough. Google has self-driving cars. Amazon has flying delivery drones. And Apple has the ability to create roads in the middle of lakes. I know. I kid Apple.

But now, there's this news: Today we hear that Amazon has linked accounts with Twitter so if you see an Amazon product tweeted on Twitter... let's stop there, shall we? Why would you see an Amazon product tweeted on Twitter? Do you really tweet out your subscribe-and-save subscription to lotionless tissues? Really?

Ah well, anyway, if you see some Amazon product tweeted on Twitter, you can reply to that tweet with the hashtag #AmazonCart and Amazon will dutifully put the product in your cart.

Really? I mean, really?!?

Look, I'm not a Luddite. I'm as tech-obsessed as it's possible to get without a DSM diagnosis. But really? Do we really need this?

Hashtag srlsly? Hashtag OverTheTop. Hashtag WeSpendTooMuchAnyway. Hashtag MakeItStop. Hashtag SettleDownBezos. Oh, and Hashtag AmazonCart. I really do need another case of TP.

By the way, I'm doing more updates on Twitter and Facebook than ever before. Be sure to follow me on Twitter at @DavidGewirtz and on Facebook at Facebook.com/DavidGewirtz.

Topic: Amazon


David Gewirtz, Distinguished Lecturer at CBS Interactive, is an author, U.S. policy advisor, and computer scientist. He is featured in the History Channel special The President's Book of Secrets and is a member of the National Press Club.

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  • LMAO

    I think this social media thing is being taken too seriously. On the one hand it's great, because I can tweet a company, that I received bad service from and they're quick to rectify my issue. Better than the contact us page on their website. However, this...
    Wait, I just gave it some thought and figured that this is genius. Amazon has just simplified their API to add to their shopping cart down to a hashtag.
    Only issue is that everyone knows what I'm adding to my cart. Imagine the scenario where you're sitting on the toilet, when you suddenly realize you're out of toilet paper... @Amazon 2 ply crap wiper #AmazonCart... hope that drone can fit through the bathroom window. Minutes later you get your toilet paper... Thanks Amazon #YouSavedMyAss
  • #onlythingdumberthanTwitter is using hashtags outside Twitter

    Like in commercials and people actually saying hashtag-anything...

    Yeah, that ol Charmin tweet from the seat is a classic and WOW I can see peeps... just got my #personal-lubricant or #iGotSAMinmyPants

    Please... this needs to die fast.
  • I can see

    The use,

    You see something you want, instead of trying to go to Amazon, later and remembering the product. Boom instant in the cart for later purchase. Wait till they find a way so it is instant purchase, man impulse buying to the next level.