HootSuite rolls out analytics dashboard uberVU

HootSuite rolls out analytics dashboard uberVU

Summary: HootSuite acquired uberVU in January, but now made the social data visualization tool work seamlessly with its media management platform with the launch of Boards.

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The social media management platform HootSuite has launched uberVU Boards, a social data visualization tool that allows users to glean insights by aggregating data points and pinning adjustable widgets.

HootSuite acquired uberVU in January, but now made the social data visualization tool work seamlessly with its media management platform with the launch of Boards.

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HootSuite said a key differentiator between uberVU Boards and other similar technology is its ability to allow users to identify a metric, pin it to a dashboard and generate a report with just one click. 

The company said uberVU Boards can handle daily tasks such as managing media campaigns, mapping metrics and conversions to gauge brand sentiment, and conduct market research with side-by-side views.

Ryan Holmes, CEO of HootSuite, said in the announcement:

Since our acquisition of uberVU, we've been working hard to accelerate their vision to to bring analytics to the front and center of the social business. With its ease of use, Boards empowers everyone, not just analysts, to quickly find business insights in analytics by easily building pinnable, custom analytics dashboards.

 

Topics: Social Enterprise, Big Data

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  • Couple of updates/clarifications

    Hey Natalie--thanks so much for featuring our new feature launch! We're thrilled to be sharing Boards with the world today. Wanted to clarify that the launch was actually of the Boards capabilities, not of uberVU itself, which has been around since 2008. Boards is way more than a visualization tool, but a feature that allows users to see, manipulate, and take action on social data all from one screen! For now, Boards is available as a seamless integration in the uberVU dashboard, but isn't yet a part of the HootSuite platform.

    If you have any other questions about the new feature, I'm happy to help out!
    - Elisabeth from uberVU via HootSuite (elisabeth dot michaud at hootsuite dot com)
    ecmichaud