How Apple looked before it was fashionable

How Apple looked before it was fashionable

Summary: Ever wondered what the tech giant's branding and merchandise used to look like?


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  • The Apple Collection: 1986/87

    Available from Retronaut, a user uploaded a catalogue called "The Apple Collection," full of Apple merchandise from clothing to beer mugs and yachts. 

    It's a far cry from the gleaming, polished Apple logos and MacBooks of today, although the famous bitten-apple trademark of course makes its appearance. 


  • Apple and Macintosh for the kids

    It's true that children are getting their hands on shiny gadgets at younger ages, but failing that, parents could buy them an Apple-embossed toy truck for $29.

    If radio-controlled cars are more your thing these days, then perhaps a kid's cotton Apple T-shirt would have made a good stocking filler at only $6.50 -- certainly not breaking the bank in the same way as an iPad. The Macintosh sweatshirt would have only set you back $14. 

    (via Retronaut)

  • The clothing range for big kids

    The big kids could also get their hands on Apple's clothing range. If you wanted to show off your brand loyalty at the gym or loitering around the house on a lazy day, the sweatpants -- available in black, white or jade -- cost $15, whereas adult-sized Apple logo cutton T-shirts were only $7.50.

    (via Retronaut)

Topic: Apple

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  • Lawsuit time...

    Looks like the Google style to me. Letters in multiple colors==another Apple look and feel lawsuit impends. :)
    Peter Sabin
  • Apple color logo

    These were the days I wanted an Apple computers... Since they removed the colors from their logo I think they became exactly what they fought before: corporate like IBM!
    • Role reversal

      Well, As Apple became corporate, Google became evil and Microsoft became innovative
      • Innovative?

        Microsoft has hardly become innovative. In fact, in pretty much all the new markets they're playing catch up. The only reason Microsoft hasn't gone the way of the dinosaur is that they've become something akin to a utility. Just as the electric company won't go out of business and will always have customers, because people will always need electricity in their homes, Microsoft will continue chugging on as a highly profitable company because businesses need enterprise class networks, desktop operating systems, network operating systems and office suites, and Microsoft is pretty much the only game in town when it comes to this stuff.

        But when it comes to the digital music revolution, the smartphone revolution, the tablet revolution Microsoft is like the rich kid who was allowed to join the football team only because his dad was willing to buy the whole team new uniforms.

        Now I'm not an Apple fanboy. My only Apple product is a 6 year old iPod that I still isten to. My smartphone is Android as are my two tablets. But if you want to look at at innovative company, you simply have to give Apple credit where credit is due. Maybe they didn't create the digital music player market, but they did create a player so good that it basically ran everyone else out of the market. The iTunes store was revolutionary, proving that if music was priced right, people would pay for music downloads. The iPhone completely changed the way people thought of their phone. And the iPad is threatening to relegate desktops PCs to the office. Once it becomes simple to print out your boarding passes from your tablet (and the day is coming) you're going to see a lot of people whose only computing device is a tablet that they occasionally pair to a bluetooth keyboard.

        I like Microsoft. I like their products. I make a living administering their products, helping to keep alive and healthy a network of over 40,000 users (and one that servers millions of customers). I'm not going to sit here and tell you that Ubuntu desktops represent any real threat to Microsoft in the enterprise. But to claim that Microsoft is an innovative company? Puhlease. They do a great job of making the stuff they already have better every couple of years. But they aren't producing anything that's changing the way ordinary people think about technology.
  • Wild green apples

    Exploiting children and youg adults to sell their crap? So that's how The apple falls!
  • Image 9

    That briefcase looks like a ThinkPad...
  • The keychain

    I once had an Apple branded keychain with very smart detachment mechanism. Unfortunately, lost it.

    However good their other products are, this one was something I genuinely miss! :)
    • Re: The keychain

      "I once had an Apple branded keychain with very smart detachment mechanism. Unfortunately, lost it."

      Perhaps you lost it because it wasn't that smart!
  • Hate to tell you this, but

    those things WERE fashionable in that era.
  • The 80s sucked so much...

    ... and always will, no matter how misguided losers feel about them. Kind of like Apple.
  • When, exactly, was this?

    I'm guessing it was after they shafted the owners of the last truly innovative machine they ever built, the IIgs.
    • Huh?

      Wait, what? A last ditch attempt to squeeze a little life out of the Apple II series was Apple's last truly innovative machine?

      LOL, gimmie a break.
  • When Andy Hertzfeld Invented Thunderscan

    Back when scanners were scarce and expensive, an ex-Apple engineer developed a sensor that would fit in place of the print head on an Apple Imagewriter (and later ImageWriter II) printer. With that and special driver software that ran on a Mac, you could scan images at a modest budget, albeit at a lower quality too.

    See, back then, Apple didn't mind people tinkering with its hardware. But not any more...
  • Apple was always fashionable.

    The only real hated Apple geeks were those morons that still were slaves to the Apple II and paid unreal sums of money for the Apple IIgs.