How Microsoft-Nokia pact ripens in Mango

Summary: Matt Bencke, the Microsoft executive heavily involved in the Nokia deal, talks to ZDNet UK as details of the Mango update for Windows Phone 7 surface

As a clearer picture of the Mango update for Windows Phone 7 emerges, ZDNet UK spoke to Matt Bencke, the general manager of the Microsoft developer and marketplace team behind the Nokia deal.

We asked him what Microsoft wants Nokia to bring to Windows Phone, where Ovi Maps fits in, what mobile means for web apps on the phone, and how that relates to Windows on ARM.

The first Windows Phone update is barely out of the door and Microsoft is already talking about the next — and much more significant — free upgrade. It first showed off some features at Mobile World Congress in February, shortly after announcing its tie-up with mobile giant Nokia.

At its MIX11 conference in April, Microsoft went into far more detail on this next version of Windows Phone, codenamed Mango, showing how it handles multitasking, improves performance and updates the interface.

Nokia's first Microsoft-powered phones will use the Mango Windows Phone release, due in autumn 2011, but shipping in volume in 2012. Nokia's relationship with Microsoft is about more than Windows Phone, as it will bring its Navteq maps and navigation tools to Bing, along with its international marketing expertise in the Ovi Store.

Microsoft's mobile future is more than just Windows Phone. It's also Windows and Internet Explorer, with Mango set to include a full version of IE9 — along with its fast JavaScript engine for mobile web applications. A mobile Windows isn't far away, with the company demonstrating an ARM version of the next Windows release at CES, and following it up with a demonstration of IE10 on ARM at MIX11.

Q: How far is the deal with Nokia a way to extend some of the services for Windows Phone outside the US, where Bing has a lot of detail, and into international markets?
A: Nokia is a good accelerator and motivator for us to go global faster. Part of what we liked when we stared across the room at each other was we have inverse geographic footprints in some ways, in terms of where Microsoft is strong — not just Windows Phone but Xbox, Bing, Zune.

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The fingers go like this [he mimes interlocking hands] when you look at Nokia with 70-percent smartphone share, plus or minus, in Russia, Egypt, Indonesia — and China and India in that 50-percent plus-or-minus range. [It's] crazy market share where we aren't robust.

So do the new countries you've announced for Mango build on Nokia strengths?
The Mango countries were picked before the Nokia deal, so not on purpose. It wasn't like a master plan. But the truth is, getting into a much broader footprint around Europe is a big deal. Nokia is obviously a top-five brand in Europe, but not a big deal in the US. But people walk into stores in Germany and the UK and say, 'I'd like a Nokia' all day long.

Nokia's market share would be a great thing for Windows Phone, but what about its technologies?
People haven't necessarily connected all the dots. Nokia cares a lot about MO [mobile operator] billing integration. It is a matter of public record that Nokia has MO billing with 112 carriers today. Which is, what, 110 more than Android? Android only has...

Topic: Mobility

Mary Branscombe

About Mary Branscombe

Mary Branscombe is a freelance tech journalist. Mary has been a technology writer for nearly two decades, covering everything from early versions of Windows and Office to the first smartphones, the arrival of the web and most things inbetween.

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  • Quote "Nokia is obviously a top-five brand in Europe, but not a big deal in the US. But people walk into stores in Germany and the UK and say, 'I'd like a Nokia' all day long." Unquote.

    Unfortunately that simply isn't the case now. Nokia's market has now slumped to 26% worldwide, and after the Nokia/Microsoft deal was announced, Nokia's marketshare has slumped dramatically over just the previous quarter:

    In northern Europe, sales fell by 33% compared to the last quarter of 2010.
    In North America sales slumped by 40% compared to the previous quarter.
    Sales in Asia-Pacific, were down by 18% over the previous quarter.
    In Latin America, sales were down 22% over the previous quarter.

    Only in the Middle east and China did Nokia not haemorrhage sales.
    In the Middle East sales were up 8% quarter-on-quarter, and in China sales increased 13% quarter-on-quarter. However Apples's sales grew at 95%.

    http://mobileattack.com/microsoft-2/nokia-is-in-trouble-q1-2011-shows-marketshare-down-to-26/
    http://www.atomicbobs.com/index.php?mode=read&id=617511

    On top of that Windows Phone 7 isn't selling on other manufacturers' phones, so why does Elop think it will sell on Nokia phones? Elop's sacrifice of Nokia to the Microsoft cause is very noble, but I don't think it will save Windows Phone or Nokia.
    Mah
  • Looks to me as if 'The people have spoken'(tm).

    Nobody trusts MS, and Nokia is been seen as having sold out.
    Tezzer-5cae2
  • Nokia has no brand loyalty in Europe or I suspect in the rest of the world. I brought Nokia because it did not do Microsoft in any way shape or form. I they think that a Nokia Windows phone will be any more popular than any other Windows phone just because it has the name Nokia on it the they are in cloud cuckoo land. I for one certainly wont be buying any Nokia product from now on.
    lagonda-fdd7a
  • My current 'phone is a Nokia E72 and is the best one I have ever had. I have had Windows mobile phones in the past but the build quality is awful and the software is just broken. A classic example being the decision to remove the standard WinCE keyboard drivers from smartphones with full keyboards, thus entirely eliminating the usage of some pretty good software I used on earlier models. That was enough to make me give up on Windows Mobile, but the clincher is the sheer fragility of the hardware.

    Nokia phones just work though. All they need to do is clean up the user interface a little. But if they are going Windows I won't be going with them.
    70421
  • @70421 Well, yes, but remember that WP7 is a totally different OS to Windows Mobile which MS has now killed off. WP7 is not even a rewrite of Win Mobile. It is a totally different system written by a totally different people with totally different design goals. At the time (a couple of years ago) the axing of the Windows Mobile dev. team was one of the best-kept secrets in the industry, but Steve Ballmer effectively sacked that team and started again from scratch. It's understandable that people haven't yet grasped the reality of what MS has done, but they will. More than this, although today WP7 is missing a number of features, it has a fundamentally more modern and innovative UI than iPhone and Android and manages the extraordinary feat of simultaneously providing really strongest business productivity and social networking stories. It also has the gaming tie-in. Hubs are cool! It is rapidly adding missing features. Nokia, meanwhile, are clearly focussed on survival and recovery. They do have a solid basis of support on which to build. My wife is a good example. She loved her old Nokia which lasted for years and just got on with the job of being a reliable phone. She misses it desperately (it died after many years’ service). She has no interest in iPhones and Androids, but when she heard MS was teaming up with Nokia, her eyes lit up. She can't wait. There are countless millions out there who think the same way. Now me, I love my iPhone, and WP7 isn't mature enough yet to tempt me. But give it a year or two...
    chez-a1b68