How to make money online with YouTube: a comprehensive guide

How to make money online with YouTube: a comprehensive guide

Summary: Are you interested in setting up a new residual income stream? While striking it rich with YouTube is very unlikely, it's extremely feasible to make an extra $50-$100 every month or two. Here's how I do just that!

TOPICS: E-Commerce, Google

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Keyword research in YouTube, continued

On the previous page, I showed how "baking cookies" yielded no usable data in relation to traffic numbers (that is, roughly the average number of people who search YouTube for that term in a month); however, that doesn't mean you want to count out doing a video showing how to bake your grandmother's famous "carn sarn hot diggity dang" cookies just yet!

From here, what you want to do is see what kind of suggestions YouTube gives as you type "baking cookies" into the search box, as well as what types of videos pop up when searching for "baking cookies." So, first, you head to YouTube. Then, slowly start typing in your term, so that you can see the suggestions YouTube provides after each additional letter you add to your search. Personally, I wanted to see how far after typing "baking" YouTube would suggest "baking cookies," as well as how far down the list of suggestions that term appeared. Here's how far I got before it suggested "baking cookies:"


The third result down is actually quite decent! What that suggests is that enough people have searched for "baking cookies" that YouTube found it likely that when typing "baking c," I was probably more interested in searching for "baking cookies" than "baking chicken" or "baking cakes for beginners." So, when I completed the search, here is what I saw.

As you can see, there are ads all over that search results page, which is a good sign, because it means there are lots of advertisers who are paying to have their ads shown for the keywords I searched for. And for those of you who don't know how the ad world works, basically, the more ads you see, the more competition there is. That means that companies with ads above other ads are paying more to have their ad show first. So, if you have a video on YouTube and an ad from one of those high-paying companies is displayed to someone watching and they click on it, you'll get a bigger slice of pie than you would for a lower-costing ad.

Taking all of that into consideration, now look just under the search box to see the total number of videos YouTube has returned for your search. You can loosely think of that as your competition, basically. Then, look at all the videos that show up on the first page of results. How many views do they have? How long have they been live (1 month, 6 months, 1 year, or more)? Does your exact keyword appear in the titles or descriptions? These are all things to take into consideration... although, all of those things could be almost irrelevant to you, depending on the keyword you shoot for, how well you optimize your video for your primary keyword, and, more importantly, if you can bring traffic to the video via means outside of people searching for it in YouTube (which I'll address on the next page). Just think of all of this as helping you to paint a broad picture of what you're up against, if there are any relevant ads for your keyword, etc.

Now, the last step to really honing in on YouTube data related to your exact keyword is to search for it in quotes. Here is a screen shot showing the very different results I received when searching for "baking cookies" in quotes. As you can see, the overall number of videos reduced drastically, and the videos in the results are quite different, too; however, the ads mostly stayed the same! This is good, and it means that "baking cookies" is an exact term that advertisers are interested in paying for ads for.

So, would "baking cookies" be worth it for you to target? That's up for you to decide! Maybe through that research, you learned that "baking cookies" is the wrong term to use altogether! Perhaps you want to travel down the path of "how to bake cookies" or suchlike. It may seem like a lot of work to do, but in actuality, you can do this kind of research EXTREMELY fast -- especially once you get the hang of it.

The important thing to keep mind of is that this stuff isn't going to be the make-or-break of your video. It just helps you to get some ideas, flesh out some keywords you might want to specifically target, and to generally paint an overall picture. One lesson to note is that if you find that no one is searching for a term, or if you just post a video and leave it to its own devices, your views may well never roll in.

Next up, I'll cover some dos and don'ts, best practices, and ideas/pointers based on my personal experience. Then, I'll wrap everything up with the exact steps you need to take to get started making some actual money with YouTube!

Topics: E-Commerce, Google

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  • Nice!

    Thanks for the informative article, sounds like a very useful guide! I'll give this a try... and maybe post a video on how well it well :-p
    • Making Money YouTube Made EZ!

      It really is just an issue with the quality of the videos uploaded by the user. YouTube will also consider how much the number of viewers, but it is a step further.

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    • Making Money YouTube Made EZ!

      Easy Ways to Making Money Online From Youtube Videos
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    • hey

      I am making over $5,000+ per month at You can make money on youtube and start working from home today as I am! Visit and check? it out! When does the gentle request entertain the education? The drunk teaching increases the knowledge. The fluttering blow localizes the family.
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  • Making money online with video is a cinch, you're right...

    great job, Stephen. It's so true, that video is an enormous medium. two my fav things, most new tv's being sold can go online, meaning we are being watched in people's living rooms and the other fact that YT is the #3 search engine on the net. We use video marketing like to gain the eye of the buyer and person who wants to make money online. I agree that video is the easiest way to be everywhere on the net, making money online.
    Eric Etka
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  • YouTube is the best!

    I failed for a couple years and spent countless hours researching and trying to find out how to make it on YouTube.

    I bought every eBook and guide and nothing helped.

    I was about to give up, but I found a new guide that is written by someone who is actually famous on YouTube (The only guide out there that's legit).

    All the other books were written by scammers who were just trying to make a buck and had no YouTube success themselves.

    After I read it the 1st week I got almost 200,000 views and 300 new subscribers. You really can't find the info he has in there anywhere else on the web and it actually works.

    If you are serious about doing it big on YouTube you should check it out at

    It's fun getting all these new subscribers and having fans, it's an awesome feeling! I also got partnered by MakersStudio and am making good money. Once you learn the tricks you are going to have the time of your life making videos! Good Luck!
    Josh Modica
    • Link wrong - please provide title and author of book, if it reallly exists.

      I clicked on that link and all they had were links to making $25 - $75 for completing on line surveys. What's up with that?
  • Don't forget the chances for supplementary income outside of YouTube

    One thing I've seen successful YouTubers doing is creating a website outside of YouTube. This is a fantastic way to engage with your customers and sell them supplementary goods or services (for example, merchandise relating to your channel). Phil DeFranco and Toby Turner do this really well and promote it without seeming too pushy. has an app that instantly creates a website based on your YouTube channel and also comes with a web store and many other apps to create a successful online business. I'd recommended checking it out if you're producing high quality YouTube content but can't seem to turn it into a steady cash flow.

    Good luck!
    Peter Sharkey
  • Great Info

    Really great information. I will recommend this to my network!
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  • Making money with youtube adds the ability to also be creative!

    Interesting post thanks! I think although new internet entrepreneurs are starting out each day, interest in making money online through video still forms a minority right now but of course it is becoming known to new individuals daily. Just wanted to add, that I've launched a new affiliate program that's FREE to join and is focused on a product that's in HIGH demand check out this link: if you're interested in finding ways to make money online.
  • Great info!

    Hey, I'm looking to be a video game commentator. I've made my first video and you could check it out at my channel "TheFragsP."

    I just had a question regarding copyright infingement.

    If I include images from google and an artist's song, even after stating that they're not mine in the description, will I get paid with monetization or not?
  • Need to be creative, if you want earn good money...

    Hi, thx for good poust, lot of thing alredy l know, but its not so easy how it sounds for earnings...So l want sugest if there is anyone who dont want make videos and is luking for biger earnings, watch my blog and contact me if interests...
  • Great info ....but?

    Many people start a business on the Internet and wait a long time before they start to earn money online.
    The struggle to rank for their keywords, they struggle to get traffic and struggle to convert the few visitors they get.
    This is heartbreaking because so many people desperately need to earn extra money, particularly in this tough economic times.
    Invariably, these people fold their business, losing thousands of dollars they spent on their credit cards and some of their self respect.
    We’ve all struggled to make money online fast, it’s what we are here to do, but sometimes it is difficult.
    You know the routine … find a profitable niche, find some low competition high traffic keywords, create a website, write content, promote it … it’s a headache to say the least and takes a lot of time.
    Then what do you get at the end of it?
    Five cents from an Adsense click.
    That’s great huh?
    What if there was a way whereby you didn’t need to do any of this?
    What if there was a way for you to literally earn money within 24 hours?
    And we’re not talking a few cents, we’re talking potentially hundreds or even several thousand dollars?
    Do you think you’d be interested in generating rapid cash like this?
  • Making money with youtube

    Making income by using internet, there are lots of ways to make money through internet. You have to work a little hard to earn money online. But once you start your work you will learn so many things while working. For this should be more active. If you work on internet 3-4 hours a day, then you can earn a good amount of money. But for this you need to increase your skills and experience . Many people all over the world are making money using their computer. There is no need to invest anything to start the work because if you will search through internet then you will get lots of opportunity to earn money.
  • What if your rejected by AdSense?

    Thanks for the informative article, but I do have a question. I've had a YouTube channel for awhile. I only have 8 or 9 videos uploaded, most of them are travel videos and animal footage shot at various zoos. I followed your steps to monetize my videos and then applied for an AdSense account. Just a few minutes ago I received an email from them stating: "Thank you for your interest in Google AdSense. After reviewing your application, our specialists have found that it does not meet our program criteria. Therefore, we are unable to accept you into our program."

    Does that mean that there is no way for me to earn revenue on my now monetized videos? I checked one of my videos and it now has an ad attached to it. So how do I earn money if Google AdSense has rejected my application? It seems that unless I go back and undo the monetization on my videos, they will be getting free advertising off of my content.

    Thanks for any help you can give me.
  • Focus on GETTING PAID

    Fantastic article,
    also consider that you should do take in account to ensure that you get paid on time.
    5 steps what google says that you should have to get your earnings to your pocket:

    1. check your address
    2. Provide tax information, if you have one
    3. payment method, including checks, Electronic Funds Transfer, and Western Union Quick Cash.
    4. verify phone and address, if you dont this, your account will be suspended until you verify and no ads will appear.
    5. Earn enough to reach a limit, so google will sent out the payment as requested

    Google also says, that it has full rights to verify your earnings. You can track your earnings if you are familiar with adsense account page. You have to wait for google to update the finalised earnings.
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