...our overall recruitment strategy so there continues to be a mix of utilising more traditional channels but there's also a shift to utilising channels that resonate better with Generation Y."
Car hire company Enterprise Rent-A-Car has also been experimenting with social media recruitment over the past year, using social networking site Facebook to hire graduate staff through the use of a dedicated app on the site.
"We mainly recruit for the one role within Enterprise which is the graduate management training programme - we recruit about 700 employees a year across the UK for that role - but we're also seeing some success with our business support, which is more administration roles," says Enterprise HR manager Ashley Hever.
However, while social tools undoubtedly offer up a useful talent pool for graduate employers, HR managers on the hunt for experienced candidates shouldn't write off social sites.
"We're advertising all our roles through social networking and particularly in experienced-hire recruiting on sites such as LinkedIn and what we're finding is [LinkedIn] particularly plays to the strengths of some groups," Accenture's Style says.
"We're actively involved with some groups - SAP professionals for example - and we're seeing an increasing number of people using it as part of their strategy to find jobs."
Michelle Flynn, EMC Consulting's internal recruitment manager, is a big advocate of using Twitter in a recruitment strategy - and not just for communicating with Gen Y either.
"If I look internally here at the people who use Twitter, it's everybody at all levels from the graduates up to the directors. So I think you have the potential to reach the much more senior people [on Twitter] who you might not necessarily find on a job board," she says.
EMC Consulting is also making extensive use of LinkedIn to recruit workers, and now finds 20 per cent of its new staff through social media.
The bottom line
Even social media virgins will probably know that accounts on Twitter, Facebook and LinkedIn are all free to set up, so an obvious advantage of social media is its potential to lower recruitment costs. HR managers therefore are unlikely to face any grumblings from the CFO when planning a social media recruitment campaign.
Drinks company SABMiller, for example, saved £1.2m over the course of one year using LinkedIn compared with the cost of using recruitment agencies, while EMC no longer uses recruitment agencies at all.
Despite the need to keep the CFO happy and...