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HP's Pod architect Wade Vinson suggested in a video presentation that customers are now less likely to want expensive custom shells for their facility, such as the one pictured behind him. Instead, they are more likely to want a containerised, modular solution that allows them to scale out efficiently, he said.
One example of this is the US government, which recently commissioned a containerised datacentre guidebook as a part of its review of ways to tackle and reduce its sprawling 1,100-strong datacentre estate.
Beck said the customers keen on the containerised Pods are those involved in industries such as oil and gas, where data and processing equipment is deployed "in very weird locations where you don't have any infrastructure".
However, Beck admitted that finance was one of the few sectors that show little to no interest in a highly modular containerised solution like the Pod.
The Pods are shipped to and from the facility via trucks. HP said this is part of the reason why it is able to have such a relatively low deployment time.
Dave Donatelli, HP's vice president of enterprise servers, storage and networking told an audience of journalists in Barcelona on Tuesday that with Pod-Works, HP is showing the world it wants "to be the Henry Ford of the computer industry".
Shown here is a demonstration module of a Pod hooked up to a generator (left) and supporting IT equipment (beneath the shroud). Customers who buy the Pods will also need to invest in a 'utility' pod, which houses a diesel generator, a chiller for cooling the air, and a universal power supply.
The container can be opened via the two side doors (plates with HP logos) to give engineers access to the hot aisle, which sits behind them. Otherwise the box can be entered from the front.
Photo credit: Jack Clark