HTC One on T-Mobile will cost a whopping $579
Summary: The HTC One will hit three major US carriers soon and T-Mobile just announced its pricing. The newest phone from HTC will require a down payment and an installment purchase plan.

There is no question that the HTC One is a great phone according to reviews, including our own by Matt Miller. HTC scored a coup by getting three major US carriers to carry the HTC One. While the other two carriers have detailed cost and availability, T-Mobile just announced its pricing for the phone and it's a doozy.
The pink carrier obviously wants to reduce the initial out-of-pocket cost for buyers and will only require $99 down to purchase the HTC One. The key word in that purchase contract is "down", as it's only the beginning. T-Mobile will also require a 24 month installment plan that will run an additional $20 per month for "well-qualified T-Mobile customers 0 percent annual percentage rate on approved credit".
That puts the total cost to HTC One buyers at a whopping $579, while still requiring a two-year commitment. T-Mobile has perfected the scheme of charging no-contract phone prices without omitting the contract. Pretty clever.
Update, 11.05am PT: To be clear, the two-year contract is a purchase contract for the phone. T-Mobile does not require a contract for phone service. You can take the phone to another carrier (if that carrier will let you) at any time. You do have to make phone payments to T-Mobile for the two years of the purchase contract, or pay the entire $579 early to unlock the phone.
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Talkback
How is this any different than any other high end phone?
"T-Mobile has perfected the scheme of charging no-contract phone prices without omitting the contract."
Uh...no. You can purchase the HTC One outright and have no contract. If you opt to finance the HTC One through T-Mobile then you're signing a financing, not service, contract. Does this really need explained to you?
Exactly.
ZDNet fail
Exactly II
I happen to be grandfathered in with unlimited data and have gotten no indication from Ma Bell that it plans on revoking that (they love to thank me for my 8+ years as a customer).
And like Ye said, you don't have to use the payment plan or you don't have to take the full 24 months to pay it off (prepayment is only an interest if the creditor is making interest income). If T-Mo had the same level of coverage in my area (home, shopping, work etc), I'd switch.
That headline is irrisponsible and will turn people away. The author should have at least been responsible enough to talk about the price of buying ANY smartphone at rull retail which is an option on any carrier at any time. Poor form ZDnet.
Oops
The 3rd paragraph should have said "prepayment is only an ISSUE if the creditor intends to make interest income through financing".
I like doing it like this
This way, you know the price up front. I restrict myself to only buying phones when I can afford to buy them outright (I have a bit of a gadget-a-holic problem) but the 0% APR makes it tempting because I am under no obligation to stay with the carrier if I just pay the phone off. At Christmas time when my wife and I tend to upgrade, it might make sense to buy phones that we really like knowing that we can pay them off when we get our tax returns with no penalty.
Rates Lower After 2 years
What a hack piece...
The HTC is 2x the phone the iPhone is and it is make of higher quality materials then the SG.
You, sir, are a hack. Sorry for you.
Same horse different color
Monthly Payment Reduction
I agree they've got you essentially locked in for 2 years, but T-Mo removes the obscurity of actually buying a phone outright while being on a contract. I can go to at&t and buy the HTC One outright for $599, but my monthly bill does not change at all.
Mind read
It's still cheaper!
A single line with verizon with Unlimited Talk & Text and 2GB of data will cost you $100/month. On T-Mobile it'll cost you $60. That's a savings of $40 a month. Do you honestly think that Verizon is not charging you for the phone in those $40??
I realize using Verizon as an example is not the greatest since Verizon doesn't sell the HTC One (Thanks a LOT Verizon! /s ) but the concept is the same, most cell phone companies charge you for the phone in their normal price!
So if you want a phone that is available on T-Mobile AND Verizon (Galaxy S4 for example) you would most probably pay $200 at Verizon and $100 at T-Mobile + the 2 year contract.
Since Verizon is charging you $40 more a month, Multiply that by 24 and you get $960. Plus the $200 that you paid originally, that's $1,160 that you paid for the phone.
With T-Mobile you'd be paying $100 + ($20*24) = $580
Now I understand that technically you are not really paying that much just for the Phone with Verizon, you ARE getting better service, but if you live in an area where T-Mobile service is just fine for you, then yes, that's how much you'd be paying.
No excise taxes.....
Totally agree
I think the author cannot do simple math or addicted to ATT/Verizon.
Evil Math
That math is what came to mind the moment T-Mo said it would be changing how it charges for devices vs service. It kind of reminds me of how you can either lease your cable modem or just buy your own (Comcast at any rate). If you lease a cable modem for even two years, it can add up to $120. You can buy a nice cable modem for around $60 and be done with it.
If you get a subsidized phone through VZW or AT&Fee and keep it LONGER than two years, you keep right on paying for it, the cost buried in your monthly plan charges. Sadly, that is where I am now. My HTC Inspire hit upgrade in Oct'12. I still have it (waiting for the One or SGS IV).
Waiting's finally over.
Comcast Modem
Huh?
Another Way to Look at This...
WOW!!! How do you like that James Kendrick?
Not locked in
That is correct.