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HTC has unveiled two new Windows Phone 8 handsets ahead of the launch of the Microsoft platform in October.
The devices, called Windows Phone 8 S by HTC and Windows Phone 8 X by HTC, will hit the shelves at the start of November.
"The designers took a lot of inspiration from the [Windows Phone] tile interface, they used that as the inspiration of the handset," Graham Wheeler, director of product commercialisation at HTC, told ZDNet.
The better-specced device of the two is the Windows Phone 8 X (WP8 X) flagship, which comes with a 4.3-inch display, 1.5GHz dual-core processor and 1GB of RAM.
Wheeler told ZDNet the device is likely to be available in the UK in blue (pictured), black and yellow. There is also a red version of the handset that Wheeler said is "unlikely" to launch here.
Image: Ben Woods