HTC is reorganizing its American operations with a new division focusing on future device innovation and distribution, as well as a reshuffle in management positions.
Citing an internal HTC e-mail, the Wall Street Journal (WSJ) on Monday reported that the Taiwanese handset maker formed a new division, called "Emerging Devices", to focus on new products and global distribution strategies.
The company's current president of North America, Mike Woodward, will head the new unit, while Jason McKenzie, president of global sales will take over as head of HTC USA, reporting directly to CEO Peter Chou.
"As you know and would expect, [HTC] needs to do more," Chou said. "With the success of the One, we have many new opportunities both to expand current sales as well as to enter new distribution channels with new business models."
In its second-quarter 2013 earnings report earlier this month, HTC's revenue fell 23 percent year-on-year to US$2.3 billion while operating income dipped to US$30 million, an 87 percent fall compared to the same quarter in 2012. The quarter's recovery was helped mainly by the launch of HTC One at the end of March, when it received reviews praising the device's build quality and fast quad-core processor.
In comparison, the HTC First, running on Facebook Home user interface, did not receive favorable reviews. Analysts previously told ZDNet Asia promoting the phone in this region will be a challenge, with many of region's markets dominated by low-cost smartphones and not everyone considering Facebook as their primary social platform.