I did not read that post

Whenever I see film posters proclaiming that the film is “UNMISSABLE”, I actually go out of my way to miss it. This comes from a bloody-mindedness and a refusal to follow the crowd, and it has served me well in my career choice of obscurity. I don’t have an iphone, I don’t know who’s Number One, I don’t know who’s winning the world cup.

Hence, I did not read that post entitled Do not read this post. I smell a marketing ploy, a scam, a publicity stunt. One or three of the above.

Whereas this, this is a pure & unadulterated knee-jerk reaction.