IBM said on Tuesday that it will acquire Coremetrics, a privately held web analytics company.
Coremetrics focuses on everything from social media to marketing optimisation to cross-channel retail sales tracking. Coremetrics counts Bank of America, Enterprise, Kraft, Virgin Atlantic, Costco, QVC and others as customers.
According to IBM, Coremetrics will give the company the ability to better track consumer interactions via a software-as-a-service (SaaS) model. Coremetrics' software portfolio includes web and mobile analytics, targeted email and advertising tracking and other reporting and benchmark tools. IBM said it will add Coremetrics to its business analytics offerings. Overall, Coremetrics will work with IBM's existing WebSphere, its information management and analytics software.
For more on this story, see IBM acquires Coremetrics, adds Web analytics on ZDNet.com.