IDC: Smartphone shipments pass 300 million mark, Android and iOS dominate

IDC: Smartphone shipments pass 300 million mark, Android and iOS dominate

Summary: 300 million smartphones in one quarter is astounding, especially when many are waiting for the next iPhone, Galaxy Note, Nexus, and Moto X.

(Image: IDC)

IDC said in new data on Thursday the worldwide smartphone market has reached the 300 million shipments milestone in the second quarter of 2014.

Last year's second quarter, we saw 240.5 million shipments so this new figure represents a 25.3 percent increase. Android increased its share, which makes sense given that many flagships, such as the Samsung Galaxy S5, HTC One (M8), and LG G3, are now available.

Apple's iOS market share declined, which again is expected since consumers wait for the likely September announcement of the iPhone 6.

While Samsung still leads the Android market with 29.3 percent, emerging markets are seriously challenging this dominance. Samsung was at 40 percent two years ago, but Huawei, Lenovo, LG, ZTE, and others are now picking up customers.

Ramon Llamas, Research Manager with IDC's Mobile Phone team, said in prepared remarks:

"With many of its OEM partners focusing on the sub-$200 segments, Android has been reaping huge gains within emerging markets. During the second quarter, 58.6 percent of all Android smartphone shipments worldwide cost less than $200 off contract, making them very attractive compared to other devices. With the recent introduction of Android One, in which Google offers reference designs below $100 to Android OEMs, the proportion of sub-$200 volumes will climb even higher."

Windows Phone remains steady in third place, but actually went down nearly a percent in market share compared to 2013. We will see new devices from vendors like HTC later this year, but it is still going to take some time for Windows Phone to break the 5 percent level.

BlackBerry has fallen 78 percent over the last year while remaining in fourth place.

Topics: Mobility, Android, iOS, Smartphones, Windows Phone

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  • Who dominates?

    85% vs 12% O think there is only one dominating OS???
    • not really

      We know for a fact that activity online (Mobile Chrome and Safari share) and app purchasing is near parity, suggesting a large chunk of Android phones are used as feature phones.
      • The trend is clear

        It's just a matter of time...
        • A matter of time for what?

          Windows to drop out of the market? Maybe. But Apple will not. They make the most money. That's all that really counts. 82% divided among 8-10 different companies doesn't help any of those companies make the profit that counts. Apple rocks!
          NoMore MicrosoftEver
          • Probably both

            Limited to their ultra-mobile computing markets:

            Apple's slide is self evident. MS already cratered. Just like their bump from 2% to 3% was pretty meaningless, so is their drip from 3% back to 2%. Those are just rounding errors.

            Interestingly, I am not sure who's slide is more dangerous, Apple's or MS'. MS seems to be doing quite well for themselves without much of a mobile strategy. They can really *only* go up from here, since they are dangerously close to 0.

            Apple on the other hand basically only has one product: The iPod, which comes with and without telephony and in various screen sizes. That's not to say Apple can't turn it around. But make no mistake, the future of Apple is, at present, anything but rosy. They have a technologically inferior product that is fast becoming a Veblen good. They will do quite well for themselves for quite some time (maybe forever...Gucci still makes a lot of money decades later). But they will no longer significantly move the industry. It used to be if you weren't on iOS, you weren't important. Now, iOS is frequently ignorable.

            Android is the new Windows.
            x I'm tc
          • Ok

            You don't paint a very rosy picture for the many Android OEM's out there since hey have far less to offer and far less to differentiate on than Apple does. They at least have a hardware, software, services strategy in both phones and computers.
          • nah

            as "fence-sitter" said, apple is doing very well indeed. they are growing shipments (with your 'inferior product' in their traditional tough quarters) because they own the high-end. where all the money is made. and a month before the release of their new phone, they don't show any signs of giving that up anytime soon.
        • Hooray

          Then we can celebrate the one dominant OS and watch as Google repeats the same anticompetitive practices that MS did in the 90's
          • Not really

            Google doesn't sell the OS. And with Apple there it's quite a competitive landscape. Google wins as long as they have a foothold in your device, which they do pretty much everywhere regardless of platform.
      • How is that relevant?

        Or have we redefined 'smartphone' as 'phones with which we use to surf the web'?

        It's entirely possible Android users are using apps that are front ends to Web API services rather than surfing (and so won't show up in these stats).
    • Yeah, pathetic headline

      I guess someone REALLY wants iOS to be relevant still. Android dominates, and continues to do so. Everyone else is just bit players when it comes to market share now.
      • Yes

        But then do you compare companies or platforms because every Android OEM is just a bit player with no discerning differentiation.
      • Apparently, iOS is more relevant to developers...

        iOS to this day still get first priority on App development. Developers still make the lion share on iOS. User still are spending the most on that "irrelevant iOS platform. The enterprise has chosen iOS over Android as the new BlackBerry.

        Meanwhile Android dominates yet many of the hardware developers continue to struggle financially.

        I bet most Android phone makers if given a choice would love to trade places with Apple. Apple’s iPhone business alone outsells the businesses of Procter & Gamble, Boeing, McDonald’s, Microsoft, Google and other companies.

        So much of irrelevant.
        • That should worry Apple, because, when the iPhone stops being

          the fanatical choice, Apple is gone!
        • Apple

          Its rare to cultivate a position like apple is in, but they earned it honestly and I have respect for that, even though I don't like apple. MS did with Windows but with unfair business tactics. The Android device landscape is healthier for the consumer than is iOS/Apple. Who would you choose to exist only one could live- iOS or Android?
          • iOS or Android? I choose WP.

            It's the best mobile OS out there, even if the sales don't match the goodness. ;)
  • Market share is Irrelevant

    Android is not 5x better than iOS or Win Phone. Google just did a great job at partnering and providing a smartphone OS at the right time. We know Apple hates partners so they are stuck. Microsoft smartphone negative perception doesn't equal positive reality which hurts. Nearly every expert review of Win Phone is positive.
    Sean Foley
    • Do you think windows is 50 times better than linux

      on desktops?
      Market share is very relevant, but it's not (just) about quality.
      • Market share is Irrelevant

        Not how linux came into this discussion. I like Linux (Fedora is cool), I also like Ferrari's and Rolex watches. According to most ZD Net writers those products must stink because of low market share. Market share is Irrelevant.
        Sean Foley
        • If you think so...

          it's irrelevant to convince you of reality...