Internode has already begun to have a positive influence on its parent company, with iiNet deciding to remove peak and off-peak downloads for its on-net ADSL2+ and Naked DSL plans and replace them with a single "anytime" quota.
Previously, monthly data allocation would be evenly split between peak and off-peak times, with off-peak generally between 2am and 8am every day, but iiNet has followed in the footsteps of recently acquired company Internode by now allowing customers the full limits of their plans at any time of the day.
iiNet CEO Michael Malone said that in addition to iiNet offering data packs for customers who go over their limit, it also offers them flexibility.
"I'm really pleased to launch these significant changes to our plans. Both of these options have been introduced in response to feedback from our customers. It is very satisfying that we are now in a position to release them to the market," he said in a statement.
iiNet customers in off-net areas, or on the National Broadband Network, will, for now, be left out of the changes and will continue to have peak and off-peak data.