In pictures: The rise of AWS

In pictures: The rise of AWS

Summary: Amazon's rise is most apparent when you look at how its introduction of new products, services, and datacentres has built the infrastructure needed to support its growth


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  • Amazon "other revenue" over time

    This graph shows that since EC2 and S3 launched in 2006, earnings in Amazon's "other revenue" section have increased dramatically year-on-year with an accelerating growth curve that closely corresponds to datacentre expansion by Amazon and growth in the number of technologies and services offered on top of the platform.

    Even if we take the conservative assumption of only 50 percent of the "other revenue" figure representing Amazon Web Services (AWS), the growth is impressive.

    Data: Amazon; Image credit: Charles McLellan/ZDNet

  • Amazon technologies and S3 growth

    Amazon has consistently added new facets to Amazon Web Services as it broadens the technology away from the commodified storage and compute options and into more complex areas such as the SSD-backed DynamoDB NoSQL database, or the agent-based storage gateway that hooks into private datacentres.

    Werner Vogels, the company's chief technology officer, has said he wants "1,000 platforms to bloom" on top of Amazon and says the development methodology is to keep on building services so that every developer can find a home on the platform.

    "The AWS developer ecosystem has always been very rich and we want to keep it that way," Werner wrote on his blog in January 2011. "Our goal is to ensure every developer's favourite platform is always available on AWS so they can stop worrying about deploying and operating scalable and fault-tolerant applications and focus on application development."

    By introducing more services to the AWS cloud, Amazon has found a way to draw more types of data in from a broader set of applications. This is mirrored in the explosive growth of the number of individual files stores in its mainstay S3 storage service.

    Data: Amazon; Image credit: Charles McLellan/ZDNet

Topics: Cloud, Amazon, Data Centers

Jack Clark

About Jack Clark

Currently a reporter for ZDNet UK, I previously worked as a technology researcher and reporter for a London-based news agency.

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