Apple doles out schemes to make iPhone more affordable in India

Apple doles out schemes to make iPhone more affordable in India

Summary: Some of the financial offers include discounts for trade-ins, installment plans, additional subsidies for students, and a ten percent cashback offer for AmEx credit card holders.

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Apple is offering a range of incentives to make its iPhone more affordable to Indian customers, such as trade-in discounts, subsidies for students and a credit card rebate with American Express.

Students who trade-in their old smartphones while upgrading to an iPhone will get 7,777 rupees (US$144). Non-students will be paid 7,000 rupees (US$130). 
Apple iPhone ad in India
An Apple ad advertising a student offer in the national newsdaily, mint.
 
Indian customers who purchase a new iPhone using their American Express credit card will receive a ten percent cashback.

The smartphone manufacturer will refund a maximum of 6,000 rupees (US$111) to American Express customers who purchase an iPhone 4, 4S or 5 before June 10, according to a full-page advertisement published in a news daily.

An AmEx credit card issued by an Indian bank must be used to purchase the handset on the recently introduced installment plans, available via distributors Redington and Ingram Micro.

For example, a customer will receive 4,550 rupees (US$70) when they purchase an iPhone 5 (16 GB) on six monthly instalments of 2,374 rupees (US$43), plus a 9,990 rupees (US$181.50) downpayment.
 
Canalys estimated there were 2.5 million iPhones in India at the end of last year. The research firm recently predicted that Apple would enjoy significant growth in 2013 because of the recently launched installment plans.
 
Last month, Samsung launched a 15 percent cashback scheme in India to make its devices more affordable, following in the footsteps of Apple.

Topics: Smartphones, Apple, iPhone, India

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4 comments
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  • Yawn

    You'll never succeed here unless you make a low end device.
    Vish2801
  • iPhones and iNdia

    Ha! Don't forget that iPhones cost $1,000 to $1,200 in India!

    Talk about premium pricing!

    Sachi Mohanty

    New Delhi

    India
    sachi.bbsr@...
  • Errr.....

    Easier if Apple just gave away the old stock they can't sell in the US and Europe.
    Gisabun
  • Apple iphone free

    Grab iphone free at
    http://freewego.com/iphone4s/?join=62661
    Jadhavaksh1