According to an infographic from Vserv.mobi, "The Rise of India as an App Superpower", India is one of the biggest consumer and publisher of mobile apps across mobile platforms.
Several factors have led to the growth of the ecosystem and India's high ranking across app stores:
- Growing mobile internet penetration (Average mobile data plan <US$1/GB)
- Cheaper smartphones (100+ smartphone models for <US$100)
- Mobile-ready regional content (Cricket, Bollywood, Astrology, Devotional)
India has also seen a rise in app developer culture, a shift from the traditional services-based market, and that has been the key underlying driver for the rapid growth as a major app destination. For example, the second biggest Android User Group in the world is from India. Last year, Microsoft created a Guinness World Record for the largest app development marathon with over 2,500 developers at the Windows 8 AppFest in Bangalore, popularly referred to as the Silicon Valley of India.
Several independent developers and app development studios in the country have been developing mobile apps not just for clients (online services and content portals) and brands (marketing content and companion apps), but also as independent products. While most Indian apps are free, the developers aim to earn from in-app advertising and paid upgrades. Also, these apps serve as a showcase of their portfolio to acquire clients.
From adding new distribution channels to redefining product experience, mobile apps are forming an important element of consumer mobile behavior. World over, apps are driving the mobile ecosystem and India is leading this app-ification change.