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Perlmutter must have been thristy as he demonstrated how the Coke Intelligent Vending Machine which can take your picture and send it to Facebook or wherever. It's powered by 2nd generation Intel Core processors and allows a platform for communication and interactive marketing. Features include games, applications and social media integration.
Intel's Chief Product Officer holds up thel Atom Processor z2460 for smartphones and the Xeon Phi co-processor for high performance.
Perlmutter showed a future Ultrabook™ reference design that converts from a clamshell PC to a tablet.